trade up opportunity

French translation: la possibilité que le client monte en gamme

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:trade up opportunity
French translation:la possibilité que le client monte en gamme
Entered by: FX Fraipont (X)

18:53 Jun 8, 2017
English to French translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: trade up opportunity
Company ZZZ targets the trade up opportunity: most consumers
know what category they want to drink when entering
an outlet, but usually they haven’t decided on a brand
Nathalie Coutelle
United Kingdom
Local time: 17:39
la possibilité que le client monte en gamme
Explanation:
"Cette catégorie a d’ailleurs connu un succès particulier ces dernières années, suite au phénomène de montée en gamme des consommateurs à l’égard de certains types de produits (phénomène appelé "Trading Up" par les experts)."
http://www.lalibre.be/economie/libre-entreprise/luxe-crise-e...
Selected response from:

FX Fraipont (X)
Belgium
Local time: 18:39
Grading comment
Merci!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1la possibilité que le client monte en gamme
FX Fraipont (X)
3 +1opportunité de vente incitative
Alain Marsol


  

Answers


45 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
la possibilité que le client monte en gamme


Explanation:
"Cette catégorie a d’ailleurs connu un succès particulier ces dernières années, suite au phénomène de montée en gamme des consommateurs à l’égard de certains types de produits (phénomène appelé "Trading Up" par les experts)."
http://www.lalibre.be/economie/libre-entreprise/luxe-crise-e...

FX Fraipont (X)
Belgium
Local time: 18:39
Native speaker of: Native in FrenchFrench
PRO pts in category: 649
Grading comment
Merci!

Peer comments on this answer (and responses from the answerer)
agree  Sandra Mouton: Je comprends comme vous.
12 hrs
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
opportunité de vente incitative


Explanation:
Compte tenu du contexte.

Alain Marsol
Local time: 18:39
Specializes in field
Native speaker of: French
PRO pts in category: 136

Peer comments on this answer (and responses from the answerer)
agree  GILOU
6 hrs
  -> Merci Gilou :)
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