win on the shelf

French translation: être plus compétitif

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:win on the shelf
French translation:être plus compétitif
Entered by: Carole Pinto

06:12 Sep 11, 2017
English to French translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: win on the shelf
Bonjour,

J'ai beau comprendre le sens de cette expression, je n'arrive pas à trouver de tournure satisfaisante.

Voici le contexte:

Our nearly 6,000 associates are empowered through hands-on training from technical know-how to managerial best practices. These engaged associates produce 40 billion units annually for products used by people around the world, helping brand owners delight consumers and win on the shelf.

Merci!
Carole Pinto
France
Local time: 20:43
être plus compétitif
Explanation:
-
Selected response from:

GILLES MEUNIER
France
Local time: 20:43
Grading comment
Merci!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2et vaincre la concurrence
FX Fraipont (X)
5être plus compétitif
GILLES MEUNIER
5emporter les suffrages du consommateur en rayon
Christiane Allen
3connaître un succès commercial
polyglot45
3devancer la concurrence
Hélène OShea


Discussion entries: 1





  

Answers


3 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
et vaincre la concurrence


Explanation:
on the shelf, product X will be sitting next to product Y.
Winning on the shelf = the consumer buys your product, rather than the one of the competition

FX Fraipont (X)
Belgium
Local time: 20:43
Native speaker of: Native in FrenchFrench
PRO pts in category: 649

Peer comments on this answer (and responses from the answerer)
agree  Jean Dimitriadis: Cela me semble tout à fait approprié
41 mins
  -> merci!

agree  B D Finch
5 hrs
  -> thanks!
Login to enter a peer comment (or grade)

43 mins   confidence: Answerer confidence 5/5
être plus compétitif


Explanation:
-

GILLES MEUNIER
France
Local time: 20:43
Native speaker of: French
PRO pts in category: 849
Grading comment
Merci!
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
connaître un succès commercial


Explanation:
une autre façon d'interpréter la phrase.
To win on the shelf - prove to be a winner with the customer.

Réussite commerciale

polyglot45
Native speaker of: Native in EnglishEnglish, Native in FrenchFrench
PRO pts in category: 176
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
devancer la concurrence


Explanation:
suggestion

Hélène OShea
Ireland
Works in field
Native speaker of: Native in FrenchFrench
Login to enter a peer comment (or grade)

1 day 16 hrs   confidence: Answerer confidence 5/5
emporter les suffrages du consommateur en rayon


Explanation:
une proposition incluant le mot "shelf".

Christiane Allen
United States
Local time: 11:43
Specializes in field
Native speaker of: French
PRO pts in category: 177
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search