This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. Chinese to English
  3. Internet, e-Commerce

基因

English translation: Heritage/legacy/tradition

16:46 Jan 5, 2017
Chinese to English translations [PRO]
Marketing - Internet, e-Commerce
Chinese term or phrase: 基因
Hello,

It is me with my marketing text again. This time I need help with the word "基因" in the following sentences:

流量在2016年发生的最大变化就是网红达人效应，但XXX认为网红营销对于大多数更像是伪装完美的机会陷阱，品牌或运营方把自己包装成网红或和网红合作，看起来门槛很低，然则非也，商家要结合自身的产品和团队运营***基因***有选择的尝试，切不可随意跟风。

未来的成功品牌毋庸置疑是拥有传统品牌***基因***和电子商务***基因***的双重***基因***者，既拥有传统行业的服务标准，又有电商行业的快速反应和先锋创意，打通壁垒是关键。

Thanks!
Egmont Schröder
Germany
Local time: 20:02
English translation:Heritage/legacy/tradition
Explanation:
This is again based on the context.

Literally it will translate into "genes", but as the Chinese meaning is more leaning towards something that the company has a fine methodoly for a long time.

Hope it helps.
Selected response from:

Jiayin Jenny Zheng
United States
Local time: 13:02
Grading comment
Thak you, I will translate it very loosely
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1Heritage/legacy/tradition
Jiayin Jenny Zheng
4 +1DNA
pkchan
3 +1the attributes in...
tanglsus


Discussion entries: 2





  

Answers


4 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
Heritage/legacy/tradition


Explanation:
This is again based on the context.

Literally it will translate into "genes", but as the Chinese meaning is more leaning towards something that the company has a fine methodoly for a long time.

Hope it helps.

Jiayin Jenny Zheng
United States
Local time: 13:02
Native speaker of: Native in EnglishEnglish, Native in ChineseChinese
PRO pts in category: 8
Grading comment
Thak you, I will translate it very loosely

Peer comments on this answer (and responses from the answerer)
agree  Hanjing
28 mins
Login to enter a peer comment (or grade)

13 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
DNA


Explanation:
基因=DNA

pkchan
United States
Local time: 14:02
Native speaker of: Native in ChineseChinese
PRO pts in category: 3

Peer comments on this answer (and responses from the answerer)
agree  Frank Feng
6 hrs
  -> thanks
Login to enter a peer comment (or grade)

5 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
the attributes in...


Explanation:
http://www.thefreedictionary.com/attributes

n. at·tri·bute (ăt′rə-byo͞ot′)
1. A quality or characteristic inherent in or ascribed to someone or something.

2. An object associated with and serving to identify a character, personage, or office: Lightning bolts are an attribute of Zeus.

供参考


    Reference: http://www.thefreedictionary.com/attributes
tanglsus
United States
Local time: 14:02
Specializes in field
Native speaker of: Native in ChineseChinese

Peer comments on this answer (and responses from the answerer)
agree  Shirley Lao: attributes or traits or distinctive features, and so forth
10 hrs
  -> thank you
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search