媒体矩阵

English translation: Media mix

21:15 Aug 22, 2018
Chinese to English translations [PRO]
Marketing - Marketing / Market Research
Chinese term or phrase: 媒体矩阵
Context:
I'm translating a marketing plan, and unfortunately much of it is not really explained. Anyone know if there is a common word for thisword, which appears to be industry jargon? Source:

媒体矩阵、XX系APP矩阵、PR稿

I realize that these word taken together are "media" and "matrix," but searching "media matrix" I didn't get enough credible answers to convince me that that was the actual term for this word. (Also, Media Matrix is the name of a company.)

Thanks in advance
alexgochenou (X)
United States
Local time: 18:41
English translation:Media mix
Explanation:
I believe 'media mix' is a recognised term and very understandable on the face of it. You would need to check it makes sense for the context.

Note: https://en.wikipedia.org/wiki/Media_mix provides an alternative meaning of this term. You might like to check the term as used in the source does not fall into this category, and adjust if it does.
Selected response from:

Frances Nichol
United Kingdom
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4matrix of media
jyuan_us
4Media mix
Frances Nichol
4Media Offerings
Gareth Callagy


Discussion entries: 2





  

Answers


25 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
matrix of media


Explanation:
I think the author of the source text did mean to mean "matrix" when he used 矩阵

There are some hits of you Google "matrix of media" and you may ant to take a look to see if they make sense or not.


THE SHIFTING CROSS-MEDIA NEWS LANDSCAPE Challenges for ...
citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.879.7002&rep=rep1...
by KC Schrøder - ‎2010 - ‎Cited by 85 - ‎Related articles
medium to some degree depends on the overall matrix of media available. You cannot analyse the role of any single medium independently of the overall matrix ...

jyuan_us
United States
Local time: 18:41
Works in field
Native speaker of: Native in ChineseChinese
PRO pts in category: 24
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18 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Media mix


Explanation:
I believe 'media mix' is a recognised term and very understandable on the face of it. You would need to check it makes sense for the context.

Note: https://en.wikipedia.org/wiki/Media_mix provides an alternative meaning of this term. You might like to check the term as used in the source does not fall into this category, and adjust if it does.

Frances Nichol
United Kingdom
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
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18 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Media Offerings


Explanation:
Translation: 媒体矩阵(Media offerings) , APP矩阵(App offerings)

I understand 媒体矩阵 in this context to mean the various media/content or apps offered by a company or provider to users on a certain platform (e.g. WeChat, LinkedIn, Facebook, App Store, website) for use or purchase (e.g. 微信矩阵)

1, Explanation of concept :

概念:什么是微信矩阵

矩阵:意思是很多,成方阵,最早是数学用语,这里和数学没有一毛线关系,装逼用的一个词语。

微信:主要指微信企业号、服务号、订阅号,次要指微信群和个人朋友圈。

Source: https://www.zhihu.com/question/30550375


2, Example sentences:

At the very least, Google's office app offerings are now on par with the core apps that were included with the original Palm Pilot in 1997

BeatMirror review - Ten Kettles expand on their iOS musical education app offerings. Music App Blog - reviews, resources and news for the

Starwood Hotels Become More Accomodating With Social Media Offerings.

In line with the Facebook Timeline innovation, customization of banner or cover is one of our social media offerings. A carefully designed 812 by 312 pixels

Our digital and print media offerings feature in-depth editorial analysis backed by unequalled data.

Gareth Callagy
United Kingdom
Local time: 22:41
Native speaker of: Native in EnglishEnglish
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