Måles på bundlinjen
English translation: measurable on the bottom line
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| 15:04 Aug 28, 2009 |
| Danish to English translations [PRO] Marketing - Marketing / Market Research | |||||||
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|  Selected response from: De Novi Sweden Local time: 05:16 | ||||||
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| 5 +1 | measured in the bottom line |
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| 5 +1 | measurable on the bottom line |
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| 4 | show on the bottom line |
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| 1 | judged / measured by bottomline performance |
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Answers
9 mins confidence: 
peer agreement (net): +1
peer agreement (net): +1measured in the bottom line Explanation: "Marketing should be able to be measured in the bottom line ..." The bottom line being the last line of a Profit and Loss Account which shows the net profit (hopefully) for the period. Reference: http://www.mcdonough.com/writings/beyond_triple.htm |
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15 mins confidence: peer agreement (net): +1
peer agreement (net): +1measurable on the bottom line Explanation: Marketing must be measurable on the bottom line and create growth in the economy. My option ;) |
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26 mins confidence: 
show on the bottom line Explanation: Not quite such a literal translation, but it flows in some contexts. http://www.innerleadership.com/sw/frontend/show.asp?parent=1... Enhancing the employees’ ability to be “self-managing” and make it show on the bottom line |
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4 hrs confidence:
judged / measured by bottomline performance Explanation: marketing effectiveness / success should be ***judged / measured by bottom line performance*** in terms of generating business growth sources: [PDF] Marketing & Sales - : PDF/Adobe Acrobat - Vista growth, today's pharmaceutical marketplace is marked by fierce competition. New products face ever shorter ... Neither should it be taken as providing technical or other ..... on ***bottom-line performance***. The research provides a solid foundation .... ***Measuring marketing effectiveness***. • Measuring sales effectiveness ... www.accenture.com/NR/rdonlyres/...F998.../mktg_sales_us.pdf - [DOC] Europe – you will find most of the leaders of consumer goods ... - : Microsoft Word - HTML We have some good Smirnoff vodka business in there with growth of about 20%, ... of P&L to give great ***bottom line performance*** compared to those NSV growth engines where ... We continue to accelerate ***marketing effectiveness*** programs and the ... we have proposals that can't be judged as anything other than proposals. ... www.diageo.com/NR/rdonlyres/...4BF2.../0504263000R561.doc - -------------------------------------------------- Note added at 1 day5 hrs (2009-08-29 20:10:16 GMT) -------------------------------------------------- suggested translation for your context: marketing effectiveness should be measured by bottom line performance as well as the sales growth it generates in businesses source: sales growth Definition sales growth - definition of sales growth - The increase in sales over a specific period of time, often but not necessarily annually. www.investorwords.com/6655/sales_growth.html -------------------------------------------------- Note added at 1 day5 hrs (2009-08-29 20:12:20 GMT) -------------------------------------------------- another option: marketing effectiveness should be ***measurable*** according to bottom line performance as well as the sales growth it generates in businesses |
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