BATNA

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00:57 Jul 1, 2020

English to Albanian translations [PRO]
Bus/Financial - Business/Commerce (general)
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research

English term or phrase: BATNA

Definition from TapRun.com:
Acronym for 'best alternative to negotiated agreement.' It is the next-most desirable choice a potential customer has with respect to your offering. The more alluring the BATNA, the lower your pricing power becomes. Note that 'doing nothing' can be a BATNA.

Example sentence(s):

BATNA is often used in negotiation tactics and should always be considered before a negotiation takes place. It is never wise to enter into a serious negotiation without knowing your BATNA. Corporate Finance Institute
The power of your BATNA affords you the leverage to ask for more. If you don’t get what you’re looking for, then you can turn to your best alternative. A strong BATNA is like a warm, fuzzy insurance policy. A strong alternative provides you with two possibilities. Either you reach an agreement with more favorable terms, or you simply say “no deal,” because you have a good alternative plan. Negotiation Experts
This type of BATNA asymmetry can occur in several varieties (e.g., no BATNA vs. strong BATNA, or deals where the incentives on each side are completely different). A negotiator’s BATNA-based power in these situations is virtually meaningless as would be any corresponding strategy based on the same. Harvard Business Review

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Summary of translations provided

5 +1

BATNA

Juliana Cullafiq

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peer agreement (net): +1

BATNA

Definition from own experience or research:
BATNA është një akronim që duhet lënë siç është. Termi i plotë ka këto interpretime: "alternativa më e mirë për të negociuar një marrëveshje" ose "alternativa më e mirë për një marrëveshje të negociuar" (shiko burimet e dhëna).

Example sentence(s):

(BATNA-Best Alternative to a Negotiated Agreement – Alternativa më e mirë për një marrëveshje të negociuar) - www.standard.al
Gjithmonë duhet të negociohet për diçka më të mirë dhe kjo është alternativa jonë më e mirë e cila mund të dalë nga një marrëveshje e negociuar , para negocimit duhet ta kemi të qartë aftësinë për t’i arritur objektivat në raport me veten dhe në raport me të tjerët dhe në raport me popullin. - www.titulli.com
Batna, ose alternativa më e mirë për të negociuar çmimin, është kursi i veprimit të ndërmarrë në qoftë se negociatat aktuale dështojnë dhe nuk është më e mundur arritja e marrëveshjes. - www.monitor.al

Juliana Cullafiq
Albania
Local time: 07:12
Native speaker of:

Albanian
PRO pts in category: 16

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