pulsing

Bulgarian translation: пулсираща реклама

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00:54 Oct 21, 2020
English to Bulgarian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Marketing / Market Research
English term or phrase: pulsing
Definition from AAI:
The use of advertising in regular intervals, as opposed to seasonal patterns.

Example sentence(s):
  • Pulsing is best used for products that sell throughout the year but experience higher sales during certain periods (lemonade sells all year but more during the summer months, for example). Transformation Marketing
  • Pulsing-maintenance schedules find applications when managers combine general advertising with specific communication goals, for example, to announce corporate name change or limited time promotional offers. ResearchGate
  • This fact not only justifie the prevalence of pulsing advertising in practice, but also reveals that the memory span could be the critical factor for the existence of pulsing (because managers afford to reduce or stop ad spending when consumers remember ads and past awareness lingers on). Prasad A. Naik
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Bulgarian translation:пулсираща реклама
Definition:
Една от стратегиите за времево разпределение на рекламата. Комбинация от непрекъсната и плаваща реклама: рекламира се през целия период с увеличаване на интензивността през определени периоди.
Selected response from:

Hubavena Dimitrova
United Kingdom
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
4 +2пулсираща реклама
Hubavena Dimitrova


  

Translations offered


1 day 4 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
пулсираща реклама


Definition from bg-ikonomika.com:
Една от стратегиите за времево разпределение на рекламата. Комбинация от непрекъсната и плаваща реклама: рекламира се през целия период с увеличаване на интензивността през определени периоди.

Example sentence(s):
  • Пулсираща – Стратегия комбинация от първите два метода. представлява непрекъсната реклама, но в определени моменти, рекламите се увеличават. Например в бирената индустрия, рекламата продължава през цялата година, но може да се увеличи при ваканционните периоди. - adwaycreative.com  
  • Използвам тийзъри и пулсираща реклама. - brandbuilding.bg  
Hubavena Dimitrova
United Kingdom
Local time: 08:14
Native speaker of: Bulgarian
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Mihail Mateev
1 day 23 hrs

Yes  Dimitar Dimitrov
2 days 2 hrs
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