cost-per-click

Bulgarian translation: цена на кликване

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14:54 Apr 4, 2020
English to Bulgarian translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, IT (Information Technology), Internet, e-Commerce, Marketing / Market Research
English term or phrase: cost-per-click
Definition from WordStream:
Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.

Example sentence(s):
  • PPC and CPC are often used interchangeable within the advertising community, however generally speaking PPC is used to describe the type of advertising program you are running. CPC, which stands for cost-per-click, is usually used in communicating what you are actually paying per click within your advertising program. To use appropriately in discussion you may say, "We want to run a PPC Advertising Campaign with Google and we want to average our CPC at $0.75." The CPC cost is set by a Bidding process. SwissMadeMarketing
  • More often than not, cost per click is a big pain point that gets PPC advertisers worried. Neil Patel
  • There are a lot of different elements that go into a successful PPC account, but few things are more frustrating than setting up your account only to have your clicks limited by a high cost per click (CPC). Portent
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Bulgarian translation:цена на кликване
Definition:
Цената, която даден рекламодател заплаща за единичен клик върху негова рекламна форма.
Selected response from:

Liana Kamenova
Bulgaria
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
5 +2цена на кликване
Liana Kamenova
5цена на щракване
Kalinka Hristova


  

Translations offered


57 mins   confidence: Answerer confidence 5/5
цена на щракване


Definition from own experience or research:
Цената на щракване е цената, която рекламодателят плаща за реално извършено щракване (натискане на хипервръзката) в неговата реклама от страна на потребителя. Много по-често се използва англицизмът "цена на клик".

Example sentence(s):
  • Рекламното място се продава обикновено въз основа на един от следните методи за оценяване: цена на хиляда ”впечатления”, цена на щракване, заплащане на действие, поделяне на приходите и заплащане на време. - Технически университ�  
  • CPC (cost per click) Цена за един клик. Рекламодателят заплаща за реално извършено действие (натискане на хипервръзката) от потребителя. - Икономедия  
  • Google AdWords предлага pay-per-click (PPC) реклама, която включва няколко разновидности: цена на клик (cost-per-click (CPC)), цена на придобиване (cost-per-acquisition (CPA)), цена на хиляда импресиии (cost-per-thousand-impressions (CPM)), таргетирано насочване за текстови, дисплейни видео реклами, както и ремаркетинг. Google AdWords позволява насочване на рекламите на локално, национално и интернационално ниво. - Уикипедия  
Kalinka Hristova
Bulgaria
Local time: 19:07
Native speaker of: Native in BulgarianBulgarian
PRO pts in category: 8
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9 days   confidence: Answerer confidence 5/5 peer agreement (net): +2
цена на кликване


Definition from Publicity:
Цената, която даден рекламодател заплаща за единичен клик върху негова рекламна форма.

Example sentence(s):
  • Оферирането за цена на кликване (CPC) означава, че плащате за всяко кликване върху рекламите Ви. - Google  
Liana Kamenova
Bulgaria
Local time: 19:07
Native speaker of: Native in BulgarianBulgarian
PRO pts in category: 8

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Adriana Nesheva: Agree
20 days

Yes  Andrei Vrabtchev
21 days
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