pass-along rate

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00:55 Dec 18, 2020

English to Chinese translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Advertising / Public Relations, Journalism

English term or phrase: pass-along rate

Definition from Marketing Terms:
the percentage of people who pass on a message or file.

Example sentence(s):

Organizations that capture pass-along rates better understand what their audiences want and can tweak content strategies accordingly. Content that evokes an emotional reaction is much more likely to be passed along by the original viewer. TOP Agency
So, if 5000 magazines are sent out with a pass-along rate of four (i.e. four people in total will read the magazine), the total readership is going to around 20,000. Cair Lerion
Our Loyal Readers could be Your Customers Our high pass-along rate, combined with the fact that the average Public Gaming reader has subscribed for more than 15 years, demonstrates that our readers trust and depend upon us, Your ad in Public Gaming will reach that loyal audience. Public Gaming

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Summary of translations provided

5 +1

傳閱率

Mannie Shum

Translations offered

6 days confidence:

peer agreement (net): +1

傳閱率

Definition from 公共關係實務:
傳閱率既可以以人們對同一張報紙的多次閱讀來做統計，也可以以搜索引擎上被搜索到的多次閱讀量來統計，還可以以後續媒體自發跟進的報道來做統計

Example sentence(s):

我們發完一個消息以後，有時候會引起媒體的廣泛報道，這事實上也叫傳閱率。 - 公共關係實務

Mannie Shum
Hong Kong
Local time: 08:15
Native speaker of:

Chinese,

English

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