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surge pricing

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00:55 Sep 7, 2020
English to Chinese translations [PRO]
Bus/Financial - Economics
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research, Social Science, Sociology, Ethics, etc.
English term or phrase: surge pricing
Definition from TapRun.com:
A strategy that increases prices as demand increases and decreases prices as demand shrinks. Energy companies often use this strategy, as the cost of electricity will vary over the course of a day.

Example sentence(s):
  • Apart from the cab industry and the food delivery industry there are other industries which are naturally suited to applying surge pricing in order to alter consumer and service provider behavior. Medium
  • Concerts and sporting events are obvious candidates for surge pricing because they involve large groups of people trying to leave the same place at the same time, which could easily overwhelm the supply of available drivers. But there are also examples of more geographically diffuse surge pricing events, often coinciding with holidays or inclement weather. Todd W. Schneider
  • In fact, surge pricing effectively makes the peak period more attractive for that subset, as there is likely to be less congestion when price-sensitive shoppers shift to off-peak periods. Anderson School of Management
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Question posted on behalf of translation team:
GBK economics and finances specialistsGBK economics and finances specialists


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Summary of translations provided
5动态定价
Yining Wang


  

Translations offered


16 days   confidence: Answerer confidence 5/5
动态定价


Definition from 知乎:
“动态定价源自经济学中的价格歧视，即同一件商品对不同的消费者采取不同的销售价格，随后经济社会扩展动态定价的内容，包括相同商品在不同销售周期定价不同，随着库存变化和市场需求变化定价也随之变化等，利用市场需求和产品特定等因素，使用数理模型对产品定价的过程，都属于动态定价的内容。”

Example sentence(s):
  • "价格之所以飙升，因为 Uber 在应用内实行动态定价策略（surge pricing），它是 Uber 算法的一部分。其联合创始人和 CEO Travis Kalanick 曾这样解释它：「动态定价策略（surge pricing）是一个必要工具，为了管理供给和需求，让系统平衡可用司机数量和乘客用车需求。」他在接受 WIRED 采访时说，这里面涉及到对 Uber 来说最重要的一个事情——可靠性。「当你不可靠时，消费者就会走开」，Kalanick 说。" - Geekpark  
  • “动态定价指的是随渠道、产品、客户和时间变化频繁调整价格的商业策略。” - 百度百科  
Yining Wang
United States
Local time: 04:22
Native speaker of: Native in ChineseChinese, Native in EnglishEnglish
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