cost-per-click

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14:55 Apr 4, 2020
English to Chinese translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, IT (Information Technology), Internet, e-Commerce, Marketing / Market Research
English term or phrase: cost-per-click
Definition from WordStream:
Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.

Example sentence(s):
  • PPC and CPC are often used interchangeable within the advertising community, however generally speaking PPC is used to describe the type of advertising program you are running. CPC, which stands for cost-per-click, is usually used in communicating what you are actually paying per click within your advertising program. To use appropriately in discussion you may say, "We want to run a PPC Advertising Campaign with Google and we want to average our CPC at $0.75." The CPC cost is set by a Bidding process. SwissMadeMarketing
  • More often than not, cost per click is a big pain point that gets PPC advertisers worried. Neil Patel
  • There are a lot of different elements that go into a successful PPC account, but few things are more frustrating than setting up your account only to have your clicks limited by a high cost per click (CPC). Portent
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Summary of translations provided
5每点击付费
Liu Peng
5每次点击成本/付费
Mingjun Sun


  

Translations offered


10 days   confidence: Answerer confidence 5/5
每点击付费


Definition from Wikipedia:
每点击付费(Pay per click / PPC,也称作 Cost Per Click / CPC)是一种网络广告的收费计算形式,广泛用在搜索引擎、广告网络、以及网站或博客等网络广告平台。

Example sentence(s):
  • 每点击成本/每点击付费(Cost Per Click / Pay Per Click)是一种在线广告定价模型,广告主按照广告营销活动为网站产生的点击次数向发布商付费。 - fifty-five.com  
Liu Peng
France
Local time: 06:11
Native speaker of: Native in ChineseChinese
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51 days   confidence: Answerer confidence 5/5
每次点击成本/付费


Definition from baidu.com:
CPC(Cost-per-click):每次点击的费用。这个是根据广告被点击的次数来收费。一般来说关键词广告采用这种定价模式。

Example sentence(s):
  • 这意味着微软需要寻求一些不同的方法来改进“点击付费”的广告模式,而不是仅仅开发一款新的软件。 - article.yeeyan.org  

Explanation:
CPA (Cost-per-Action):每次行动抄的费用,就是根据每一个访问者对网络广告所采取的行动收费的定价的一种模式。对于用户行动有特别的定义,其中包括形成的一次交易、获得的一次注册用户、或者对网络广告的一次点袭击。
CPC(Cost-per-click):每次点击的费用。这个是根据广告被点击的次数来收费。一般来说关键词广告采用这种定价模式。
CPM(Cost per ThousandImpressions):没千次点击的印象费用。广告条没显示1000次(印象)的费用。CPM是最常用的网络广告的定价模式之一。
PPC(Pay-per-Click):这个是根据点击广告或者电子邮件信息的用户数量来付费的一zhidao种网络广告定价模式。也是最常用的网络广告模式。
ACP:ACP的中文含义是平均点击价格。平均点击价格=消费总额/点击次数。ACP指数是衡量平均点击价格的一
Mingjun Sun
China
Native speaker of: Chinese
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