cool hunter

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00:56 Jan 20, 2021
English to Chinese translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Business/Commerce (general), Textiles / Clothing / Fashion
English term or phrase: cool hunter
Definition from Collins Dictionary:
a person who is employed to identify future trends, esp in fashion or the media

Example sentence(s):
  • Cool hunters are usually interested in getting what their target audience has to say, and that is why they use an invisible group to do the recordings. Cooling hunting allows marketers to interact with their target audience and are very keen in terms of their opinion. Usecart
  • Cool hunters utilise both overt methodologies such as focus groups, and covert methods such as entering a chat room posing as a member of the target market. Market Research World
  • The irony of the cool hunter is that, by their very existence, the more the cool hunters do their job, the more their job is necessary. The more they do their job, the more they create these hidden pockets of coolness that require discovery and interpretation. Frontline
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Summary of translations provided
5猎酷人
Qianqian D.
5时尚专员(时装);风向探员(媒体)
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1 day 12 hrs   confidence: Answerer confidence 5/5
猎酷人


Definition from 沪江英语:
专门从事潮流观测和分析,预测何种商品会风靡的一群人。

Example sentence(s):
  • 知道为什么总是会有流行一时的东西了吗?因为总有一群猎酷人会发现它们! - 沪江英语  
Qianqian D.
China
Local time: 23:52
Native speaker of: Chinese
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10 days   confidence: Answerer confidence 5/5
时尚专员(时装);风向探员(媒体)


Definition from Wikipedia:
Coolhunters resemble the intuitive fashion magazine editors of the 1960s such as Nancy White (Harper's Bazaar 1958–1971).[citation needed] Coolhunters operate mostly in the world of street fashion and design, but their work also blurs into that of futurists such as Faith Popcorn.

Example sentence(s):
  • The Cool Hunters are connected to every one of us. They have access to all digital and analog structures. We see a glimpse of this in the first scene, as we watch a Cool Hunter looking through the machine and analyzing every detail of a young couple's life - the architecture and design of their home, their clothes, their possessions, nothing is ... - vimeo  
Linguist Laureate
China
Local time: 23:52
Native speaker of: Chinese
PRO pts in category: 3
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