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banner blindness

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00:54 Oct 9, 2020
English to Croatian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Marketing / Market Research
English term or phrase: banner blindness
Definition from MarketingTerms.com:
the tendency of web visitors to ignore banner ads, even when the banner ads contain information visitors are actively looking for.

Example sentence(s):
  • We first documented banner blindness among web users in 1997, through traditional usability testing. Then, we replicated this finding in more detail in 2007 when we conducted a major eyetracking study. Nielsen Norman Group
  • To overcome banner blindness, create better ads. How? By concentrating on what your visitors are interested in. It’s about their needs, not yours! Jeff Bullas
  • A recent report by Mary Meeker suggested that personalisation was the key to overcoming banner blindness or ad fatigue. Bannerflow
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Summary of translations provided
4neprimijećenost bannera
Kate Perak


  

Translations offered


7 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
neprimijećenost bannera


Definition from own experience or research:
Riječ je o internetskom oglašavanju koje zbog svoje intruzivnosti ne privlači pozornost korisnika i ostaje neprimijećeno.

Banner je jedan od oblika internetskog oglašavanja koji se najčešće ne prevodi.

Example sentence(s):
  • Internetsko oglašavanje još uvijek predstavlja dominantan način marketinške komunikacije putem interneta, ali je ugroženo pojavom tzv. banner blindness, odnosno neprimijećenosti bannera (najčešćeg oblika oglašavanja) od strane posjetitelja web stranica (engl. blindness, sljepoća). - Repozitorij EFZG  
Kate Perak
Croatia
Local time: 02:41
Native speaker of: Native in CroatianCroatian
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