top and tail sponsorship

00:05 Feb 3, 2011
This question was closed without grading. Reason: Answer found elsewhere

English to Croatian translations [PRO]
Media / Multimedia / Advertising
English term or phrase: top and tail sponsorship
isto kod oglašavanja i pokroviteljstva
the aggregate duration of Commercial Breaks (inclusive of network promotions, top and tail sponsorship)

radi li se ovdje o pokroviteljstvu kod otvaranja i zatvaranja (programa) ????
Molim za pomoć i unaprijed zahvaljujem.
Lidija Marta Kozlovac
Local time: 08:15


Summary of answers provided
4isticanje sponzora na pocetku i na kraju sponzoriranih programa
Nicoletta Balija
Summary of reference entries provided
propagandne poruke na početku i na kraju
Bilanda Ban

  

Answers


1 day 16 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
isticanje sponzora na pocetku i na kraju sponzoriranih programa


Explanation:
cini mi se da se radi o sponzoriranim programima a ne o pravim reklamnim spotovima


    Reference: http://www.hrt.hr/fileadmin/video/Cjenik_marketinskih_usluga...
Nicoletta Balija
Croatia
Local time: 08:15
Works in field
Native speaker of: Native in CroatianCroatian, Native in ItalianItalian
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Reference comments


54 mins peer agreement (net): +1
Reference: propagandne poruke na početku i na kraju

Reference information:
http://www.otv.hr/portal/images/pdf cjenici/cjenik DOM2 2009...
+
forumska rasprava o prevelikoj količini reklama na tv-u...
http://www.bigfooty.com/forum/archive/index.php/t-578080.htm...

Example sentence(s):
  • Get a major sponsor for half an hour of a show. Chop all of the ads in that period, and just have a top and tail sponsor ad.
Bilanda Ban
Croatia
Works in field
Native speaker of: Native in CroatianCroatian, Native in Serbo-CroatSerbo-Croat

Peer comments on this reference comment (and responses from the reference poster)
agree  Martina Pokupec (X): Top & Tail - to 'top and tail' commercials is to have one commercial play at the start of a commercial break and a second to play at the end of the break. The commercials can vary in length to each other. Top and Tailing is an effective way to reiterate t
7 hrs
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