00:55 Jul 1, 2020 |
English to Czech translations [PRO] Bus/Financial - Business/Commerce (general) Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research | |||||
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4 +1 | BATNA (nejlepší alternativa k vyjednávané dohodě) |
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BATNA (nejlepší alternativa k vyjednávané dohodě) Definition from Everesta.cz: Jde o záložní variantu, kterou má vyjednavač k dispozici pro případ nedohody. BATNA rozhoduje o motivaci účastníků vyjednávání dohodnout se. Obecným cílem vyjednávání je sjednat dohodu lepší než BATNA. Example sentence(s):
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