blue ocean strategy

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00:54 Jun 22, 2020
English to Danish translations [PRO]
Bus/Financial - Business/Commerce (general)
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research, Journalism
English term or phrase: blue ocean strategy
Definition from TapRun.com:
A theory and book developed by W. Chan Kim and Renée Mauborgne. The authors suggest that moving into markets without competition (blue oceans) can be far more advantageous than entering proven, but competitive, markets (red oceans)

Example sentence(s):
  • Backroads’ Blue Ocean Strategy appealed to a much different audience than vacationers looking to relax, and has played a major role in expanding the industry to include travelers who want to feel fulfilled and accomplished at the conclusion of a trip. ClearPoint Strategy
  • Successful implementers of Blue Ocean strategy have used practical tools to systematically “translate blue ocean thinking into commercially compelling new offerings.” Sporadic, one-off “Blue Ocean strategy” is one thing: systematically adopting Blue Ocean thinking is another. Forbes
  • By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value. Path three of blue ocean strategy’s six paths framework pushes companies to look across the chain of buyers in their industry. By shifting focus to a previously overlooked set of buyers, companies can unlock new value and create uncontested market space. BlueOceanSystems
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Summary of translations provided
3Blue Ocean Strategy (Det "blå havs strategi")
Michael Davies


  

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1 day 6 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
Blue Ocean Strategy (Det "blå havs strategi")


Definition from StrategyLab:
Blue Ocean Strategy handler om at tænke utraditionelt og kreativt for derigennem at skabe nye industrier og markeder.

Example sentence(s):
  • Den første del (Kapitel 1-2) omhandler selve analyseapparatet og frameworket bag Blue Ocean Strategy. - strategy lab  
  • I Blue Ocean Strategy bliver det understreget, at det altid vil være nødvendigt at kunne konkurrere i de røde oceaner ved at udkonkurrere sine konkurrenter. Røde oceaner vil altid eksistere, men når udbuddet overstiger efterspørgslen i mange industrier, vil konkurrencen om andelene af de skrumpende markeder stadig være nødvendige men ikke tilstrækkelige til at opretholde en god performance. - strategy lab  
Michael Davies
Denmark
Local time: 16:34
Native speaker of: Native in DanishDanish, Native in EnglishEnglish
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