Friendship group

Dutch translation: vriendengroep

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Friendship group
Dutch translation:vriendengroep
Entered by: Willemina Hagenauw

12:47 Jan 9, 2018
English to Dutch translations [PRO]
Marketing - Marketing / Market Research / interview respondents
English term or phrase: Friendship group
This is from a market research screening questionnaire, in which they refer to friendship groups. Below a quote from the text:
"15 consumers total: 3 x friendship groups of 4 (+ 1 over-recruit per friendship group)"
Googling, I found: Cluster or friendship groups are similar to focus groups. Groups of friends are interviewed rather than groups of strangers as per focus groups. When interviewed with a group of friends, respondents are likely to be more comfortable and therefore more likely to share deeper details than with a group of strangers.
In a cluster or friendship group, respondents talk differently than to strangers – perhaps more openly. If answers are perhaps not a true reflection of an opinion, friends are there to question and discuss an answer.

Is there a Dutch translation for friendship groups? - clustergroep wordt wel gebruikt, maar vriendschapgroep/vriendengroep in deze context niet zo.
Willemina Hagenauw
Local time: 19:54
vriendengroep
Explanation:
Zie discussie. Lijkt me de meest natuurlijke vertaling.
Selected response from:

Erik van Vliet
Netherlands
Local time: 20:54
Grading comment
Many thanks to everyone who has contributed!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +3vriendengroep
Erik van Vliet
4relatiegroep
Thomas Lof
Summary of reference entries provided
the power of peer group influence
Barend van Zadelhoff

Discussion entries: 20





  

Answers


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +3
friendship group
vriendengroep


Explanation:
Zie discussie. Lijkt me de meest natuurlijke vertaling.

Erik van Vliet
Netherlands
Local time: 20:54
Native speaker of: Native in DutchDutch
PRO pts in category: 8
Grading comment
Many thanks to everyone who has contributed!

Peer comments on this answer (and responses from the answerer)
agree  Gerard de Noord
20 mins

agree  Kitty Brussaard: Zie bijv. http://www.filmonderzoek.nl/bioscoopbeleving-jongeren.
1 hr

agree  Lode Demetter
20 hrs

neutral  Barend van Zadelhoff: Willemina: 'Het gaat hier om een groep uit dezelfde leeftijdsgroep die gescreened worden of ze voldoen aan de criteria om aan een marktonderzoek mee te doen' ; sounds like 'peergroup' ; also see D-box.
1 day 2 hrs
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1 day 21 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
friendship group
relatiegroep


Explanation:
Vriendengroep is OK maar nogal letterlijk. Misschien is - gezien de context - 'relatiegroep' als vertaling neutraler.

Thomas Lof
Local time: 20:54
Specializes in field
Native speaker of: Native in DutchDutch

Peer comments on this answer (and responses from the answerer)
neutral  Barend van Zadelhoff: Kan van alles zijn, bijv.: Met een relatiegroep kan er een onderverdeling worden gemaakt in soorten relaties. Als een relatie een leverancier is... // dat is jouw probleem, ja, maar zie 'peergroup' op wiki en in grote van Dale + past zeer goed hier
6 hrs
  -> Barend: de bedoeling is om naar Nederlands te vertalen. Pierengroep te letterlijk? Dan maar "toffe peren"-groep, en anders maar gewoon relatiegroep of eventueel vriendengroep. Laten we vooral geen NE-ngels gaan spreken en schrijven...
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Reference comments


2 days 3 hrs peer agreement (net): -1
Reference: the power of peer group influence

Reference information:
Als het niet letterlijk om vrienden gaat en 'peergroup' bruikbaar is, zoals hier, zou ik 'peergroup' gebruiken.

Reference groups
....

6. Friendship Groups Shopping Groups Work Groups Virtual Groups or Communities Brand Communities Consumer-action Groups Celebrities

7. Friendship groups are typically classified as informal groups because they are usually unstructured and lack specific authority levels. In terms of relative influence, after an individual’s family, his or her friends are most likely to influence the individual’s purchase decisions. Seeking and maintaining friendships is a basic drive of most people. Friends fill a wide range of needs: They provide companionship, security, and opportunities to discuss problems that an individual may be reluctant to discuss with family members. Marketers of products such as brand-name clothing, fine jewelry, snack foods, and alcoholic beverages recognize the power of peer group influence and frequently depict friendship situations in their advertisements.

8. [shopping group] Two or more people who shop together, whether for food, for clothing, or simply to pass the time, can be called a shopping group. Such groups are often offshoots of family or friendship groups and therefore, they function as what has been referred to as purchase pal. The motivation for shopping with a purchase pal range from a primarily social motive to helping reduce the risk when making an important decision. A special type of shopping group is the in-home shopping party, which typically consists of a group that gathers together in the same home of a friend to attend a “party” devoted to demonstrating and evaluating a specific line of products.

9.

https://www.slideshare.net/gautamvikas23/reference-groups

Barend van Zadelhoff
Netherlands
Native speaker of: Native in DutchDutch
PRO pts in category: 12

Peer comments on this reference comment (and responses from the reference poster)
disagree  Thomas Lof: een 'pierengroep' lijkt mij als Nederlandse vertaling onwenselijk
12 mins
  -> pierengroep ??? 'peergroup' --> https://nl.wikipedia.org/wiki/Peergroup_(psychologie)
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