click and mortar

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14:55 Jun 3, 2010
English to Finnish translations [PRO]
Marketing - Internet, e-Commerce
Additional field(s): Advertising / Public Relations, Business/Commerce (general)
English term or phrase: click and mortar
Definition from DDA Ltd.:
Click-and-mortar business refers to a company with actual facilities where customers can purchase products or services but that also has an e-commerce store where customers can make purchases online.

Example sentence(s):
  • The eHome business model takes the "brick and mortar" real estate business and transforms it into what Patrick Husting, the company's chief technology officer, calls a "click-and-mortar" operation by merging the power of the Internet with the knowledge of experienced real estate agents. Microsoft News Center
  • Some insurers are already in the process of becoming 'clicks and mortar' e-businesses with a preliminary strategy of single transaction pages at their public web sites and with private extranets designed for customers or agents. facworld.com
  • Despite the growth in such click and mortar approaches to e-commerce, little research has specifically addressed this common business model. Journal of Interactive Advertising
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Summary of translations provided
1 +1liike, jolla on sekä virtuaalinen että fyysinen toimipiste
Owen Witesman


  

Translations offered


10 days   confidence: Answerer confidence 1/5Answerer confidence 1/5 peer agreement (net): +1
liike, jolla on sekä virtuaalinen että fyysinen toimipiste


Definition from own experience or research:
Liike, jolla on sekä virtuaalinen että fyysinen toimipiste.

Example sentence(s):
  • Sähköisen kaupan päämalleja on neljä: 1. Fyysisen kaupan varaan rakennettu e-kauppa. 2. E-kauppaa varten erikseen kokoonpantu kaupparatkaisu. 3. Eriytyviin kanaviin kuten markkinointi- , rahoitus-, sopimus/tilaus- ja toimituskanaviin perustuva ratkaisu. 4. Älykkäisiin ja/tai automaattisiin kanavaratkaisuihin perustuva e-kauppa. Valtaosa nykyisistä sähköisistä pt-kaupoista on toteutettu fyysisten myymälöiden oheen: Fyysisen kaupan varaan rakennettu e-kauppa ei ole osoittautunut riittävän tehokkaaksi ratkaisuksi. (Ensi askeleet… 1998: 28 ja 66)Uudet logistiikkajärjestelmät ovat tärkein edellytys e-kaupan onnistumiselle.Erikoistuneilla järjestelmillä voidaan pienentää korkeita keräily- ja jakelukustannuksia. Logistiikan nykyinen kustannustaso on liian korkea, jotta pystyttäisiin kilpailemaan fyysisten kauppojen kanssa. - UTA  
Owen Witesman
Local time: 04:53
Native speaker of: English

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Arja Whiteside (X)
112 days
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