go-to-market growth initiatives

15:57 May 9, 2015
English to French translations [PRO]
Marketing - Aerospace / Aviation / Space
English term or phrase: go-to-market growth initiatives
Performance dashboard:
-Execute on 2015 planned go-to-market growth initiatives

Je cherche désespérément une traduction en français qui englobe toutes les nuances de l'expression "go-to-market".
J'ai bien pensé à "commercialisation, "mise sur le marché" mais je ne suis pas satisfaite....
Si l'un d'entre vous a une idée, je suis preneuse
Merci à tous pour votre contribution
Claire Boisdron
France
Local time: 22:39


Summary of answers provided
5Initiatives (stratégies) de mise sur le marché et de croissance
GILOU
4initiatives de mise en marché créatrices de croissance
FX Fraipont (X)


Discussion entries: 3





  

Answers


34 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
initiatives de mise en marché créatrices de croissance


Explanation:
"Celine Beck | LinkedIn
https://ca.linkedin.com/in/celinebeck/fr - Translate this page
Montreal, Canada Area - ‎Product Strategy Manager
Défini le positionnement ainsi que le plan de mise en marché (go-to-market) ... Participé à la planification et exécuté les stratégies de mise en marché pour 6 .."

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Note added at 34 mins (2015-05-09 16:32:44 GMT)
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"A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will reach customers and achieve competitive advantage."
http://searchitchannel.techtarget.com/definition/go-to-marke...

FX Fraipont (X)
Belgium
Local time: 22:39
Native speaker of: Native in FrenchFrench
PRO pts in category: 440
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44 mins   confidence: Answerer confidence 5/5
Initiatives (stratégies) de mise sur le marché et de croissance


Explanation:
http://www.everestgrp.com/solutions/go-to-market-growth-stra...

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Note added at 45 minutes (2015-05-09 16:42:56 GMT)
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Il faut le lire ainsi

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Note added at 45 minutes (2015-05-09 16:43:27 GMT)
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Services that support clients’ growth and Go-To-Market initiatives include - See more at: http://www.everestgrp.com/solutions/go-to-market-growth-stra...

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Note added at 46 minutes (2015-05-09 16:44:00 GMT)
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J'aurais tendance à préférer 'stratégies"

GILOU
France
Local time: 22:39
Native speaker of: French
PRO pts in category: 504
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