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BATNA

French translation: MESORE

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:BATNA
French translation:MESORE
Entered by: Bernard Moret

For term searches and specialty glossaries, please try the new GBK glossaries
00:56 Jul 1, 2020
English to French translations [PRO]
Bus/Financial - Business/Commerce (general)
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research
English term or phrase: BATNA
Definition from TapRun.com:
Acronym for 'best alternative to negotiated agreement.' It is the next-most desirable choice a potential customer has with respect to your offering. The more alluring the BATNA, the lower your pricing power becomes. Note that 'doing nothing' can be a BATNA.

Example sentence(s):
  • BATNA is often used in negotiation tactics and should always be considered before a negotiation takes place. It is never wise to enter into a serious negotiation without knowing your BATNA. Corporate Finance Institute
  • The power of your BATNA affords you the leverage to ask for more. If you don’t get what you’re looking for, then you can turn to your best alternative. A strong BATNA is like a warm, fuzzy insurance policy. A strong alternative provides you with two possibilities. Either you reach an agreement with more favorable terms, or you simply say “no deal,” because you have a good alternative plan. Negotiation Experts
  • This type of BATNA asymmetry can occur in several varieties (e.g., no BATNA vs. strong BATNA, or deals where the incentives on each side are completely different). A negotiator’s BATNA-based power in these situations is virtually meaningless as would be any corresponding strategy based on the same. Harvard Business Review
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Question posted on behalf of translation team:
GBK economics and finances specialistsGBK economics and finances specialists


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MESORE
Definition:
meilleure solution de repli
"La MeSoRe, une carte maîtresse pour négocier"
Selected response from:

Bernard Moret
France
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
5 +2MESORE
Bernard Moret
5 +1Meilleure Alternative à un Accord Négocié
Lorraine Dubuc
5BATNA
Michael Roberts


  

Translations offered


2 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +1
Meilleure Alternative à un Accord Négocié


Definition from coacheloquence.com:
Qu’est-ce qu’une “BATNA” ? C’est la contraction de l’expression anglaise Best Alternative To a Negociated Agreement (traduction : la Meilleure Alternative à un Accord Négocié).

Example sentence(s):
  • Outre le recours aux outils personnels usuels de l’affirmation de soi (définition), de l’écoute active (définition), etc., il est fortement recommandé de déterminer notre BATNA (Best Alternative To a Negotiated Agreement) - hr4free.com  
  • Comment Négocier Votre Salaire Par Nathanael Okhuysen BATNA: Meilleure alternative à l'accord négocié - storyboardthat.com  
  • Chaque négociation est unique bien qu’il soit possible de les préparer en appliquant des concepts et méthodes largement éprouvés. Un des plus importants est celui de votre meilleure alternative : la BATNA (Best Alternative to No Agreement) ou MESORE (Meilleure Solution de Rechange). - lecho.be  

Explanation:
L'acronyme MESORE est utilisé pour Meilleure Solution de Rechange comme abréviation française pour BATNA
Lorraine Dubuc
Canada
Local time: 04:17
Native speaker of: Native in FrenchFrench
PRO pts in category: 50

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Annabelle Pepin: Oui, c'est exact
3 hrs
  -> Merci, Annabelle!
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5 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +2
MESORE


Definition from LES ECHOS:
meilleure solution de repli
"La MeSoRe, une carte maîtresse pour négocier"

Example sentence(s):
  • La MeSoRe, une carte maîtresse pour négocier - Les Echos  
Bernard Moret
France
Local time: 10:17
Native speaker of: Native in FrenchFrench
PRO pts in category: 37
Notes to answerer
Christine HOUDY https://www.booster-academy.fr/blog-booster-academy/negociation-connaissez-vous-votre-mesore/ http://blog.mcr-consultants.com/2018/02/28/mesore/ En français MESORE


Votes in favor of/against selecting this as the best translation of the term asked
Yes  Murielle Faury
1 hr
  -> Thank you, Murielle
Yes  Christine HOUDY: MESORE « Meilleure Solution de Rechange ».https://uptoo.fr/blog/mesore-batna-technique-de-negociation/
2 hrs
  -> Merci Christine mais je trouve les deux : https://www.booster-academy.fr/blog-booster-academy/negociat...
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20 hrs   confidence: Answerer confidence 5/5
BATNA


Definition from google search & ngram viewer:
Tout le monde est d'accord sur la définition.

Je suggère de garder l'orginal BATNA car, quoiqu'un anglicisme, ce terme est beaucoup plus utilisé que MESORE ou "Meilleure Alternative à un Accord Négocié".

Une recherche google de "mesore site:*.fr" ne fournit que environ 2750 résultats, qui font presque tous réference à BATNA.

Même "Meilleure Alternative à un Accord Négocié" sans "site:*.fr" ne fournit à peine que 510 résultats

Une recherche google de"batna site:*.fr" fournit environ 181,000 résultats.

Même quand on enleve les mots clés Algerie et autre mots clé relatifs à la ville algerienne du meme nom, il reste quand 95,000 résultats (https://bit.ly/3ilA67q)

Enfin, ngram viewer tranche clairement en faveur de BATNA plutot que MeSore: https://bit.ly/3dT25I1

Example sentence(s):
  • BEST ALTERNATIVE TO A NEGOCIATED AGREEMENT (BATNA) BATNA désigne la Best Alternative To a Negociated Agreement, un des concepts-clés de la "négociation raisonnée" telle qu'elle a été théorisée par la Harvard Business School. La BATNA désigne la meilleure alternative dont dispose chacune des parties en cas d'échec des négociations. La qualité de la BATNA de chacune des parties influence naturellement le rapport de force au cours de la négociation, la partie avec la meilleure BATNA ayant "moins à perdre" à provoquer la fin des négociations. Il existe par conséquent différentes stratégies de négociations, visant à cacher, ou à bluffer, sur sa BATNA. - mazars.fr  
Michael Roberts
Morocco
Local time: 09:17
Native speaker of: Native in EnglishEnglish, Native in FrenchFrench
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