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  3. Media / Multimedia

broadcast release

French translation: diffusion

14:53 Sep 20, 2009
English to French translations [PRO]
Law/Patents - Media / Multimedia
English term or phrase: broadcast release
DTC advertising practices support submission of new television advertisements for restricted devices to FDA at the time of broadcast release : au moment de la diffusion tout simplement ?
Jeanne Talcone
France
Local time: 18:34
French translation:diffusion
Explanation:
ici, ayant donné mon accord dans la discussion et ce avant d'avoir vu un commentaire.
ce qui me fait entrer ma réponse.
Selected response from:

Beila Goldberg
Belgium
Local time: 18:34
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4diffusion
Beila Goldberg
4la sortie du programme
FX Fraipont (X)
4au moment de leur remise aux (radio)diffuseurs
Jennifer Levey
Summary of reference entries provided
Limited authority of FDA over DTC advertising
Stéphanie Bellumat

Discussion entries: 1





  

Answers


5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
la sortie du programme


Explanation:
broadcast = le programme (ici, le film publicitaire vantant les mérites du "reserved device")
release = la sortie
D'après le contexte, ça n'aurait aucun sens de demander l'approbation de la FDA au moment où le programme est diffusé. Par définition, ça, ce serait trop tard ....

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Note added at 7 mins (2009-09-20 15:00:53 GMT)
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"The broadcast was released in Europe on Region 2 DVD on April 30, 2007. Joey Styles was present at the event and provided play-by-play for the DVD release."
http://en.wikipedia.org/wiki/Hardcore_Homecoming

c'est de la lutte, mais ça illustre bien "broadcast release"

FX Fraipont (X)
Belgium
Local time: 18:34
Works in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 175

Peer comments on this answer (and responses from the answerer)
neutral  GILLES MEUNIER: c'est diffusion ici...
5 mins
  -> So the FDA grants permission at the time of release. Great!
neutral  Michèle Voyer: sortie, hum?
2 hrs
neutral  Stéphanie Bellumat: C'est bien parce qu'il n'y a aucune obligation juridique, qu'ils préconisent de soumettre le spot à la FDA au moment de la diffusion !!! http://www.massdevice.com/blogs/karin-gregory/device-makers-...
4 hrs
  -> except that the extract says exactly the opposite: "support submission".
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33 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
diffusion


Explanation:
ici, ayant donné mon accord dans la discussion et ce avant d'avoir vu un commentaire.
ce qui me fait entrer ma réponse.

Beila Goldberg
Belgium
Local time: 18:34
Native speaker of: French
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
agree  Ana Irena Hudi
3 hrs
  -> Merci Ana!
agree  Stéphanie Bellumat: Il s'agit, en effet, d'envoyer une copie du spot publicitaire à la FDA dès qu'il commence à être diffusé sur les ondes.
3 hrs
  -> Merci Stéphanie...
agree  Mustela: Ne pourrait-on pas utiliser aussi émission ou transmission.Je pense que oui.Qu'en pensez-vous?
3 hrs
  -> Merci Mustela!
agree  mimi 254
19 hrs
  -> Merci Mimi!
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53 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
au moment de leur remise aux (radio)diffuseurs


Explanation:
My reading is that the ad material is submitted to the FDA at the same time as it is sent to the broadcast media for inclusion in future ad-breaks. The first airing may come some time later (maybe several days later).

That is consistent with the functions of the FDA which, AFAIK, cannot censor ads in advance but does need to be informed in a timely manner about upcoming ads for certain products so it can respond to eventual complaints from viewers.

Note that 'diffusion' occurs many times whereas submission to the FDA occurs only once (for a given ad), so 'diffusion' is not appropriate here.

--------------------------------------------------
Note added at 55 mins (2009-09-20 15:49:50 GMT)
--------------------------------------------------

[PDF] Food and Drug Law Journal: The Development of Direct-to-Consumer ...
File Format: PDF/Adobe Acrobat - View
to the medical community.29 Drug manufacturers did not practice DTC advertising of prescription drugs at the time that Congress was considering transfer of ...
www.kff.org/rxdrugs/loader.cfm?url=/commonspot/security/... - SimilarDirect-to-consumer advertising - Marketing ethics - Ethical ...
24 Mar 2009 ... In countries such as the US where DTC advertising is common industry practice, we would be at a competitive disadvantage if we did not ...
www.gsk.com/.../direct-to-consumer-advertising.htm - Cached - Similargenome.gov | Direct to Consumer Marketing Meeting Summary
Coordinate/facilitate the development of a formal petition to the FTC outlining the concerns with current DTC advertising practices for genetic tests. ...
www.genome.gov/12010660 - Cached - SimilarNEJM -- A Decade of Direct-to-Consumer Advertising of Prescription ...
20 Jul 2007 ... Studies of the effect of advertising on prescribing practices have ... Since direct-to-consumer advertising has a significant effect on ...
content.nejm.org/cgi/content/full/357/7/673 - Similar
by JM Donohue - 2007 - Cited by 87 - Related articles - All 10 versionsA Preemptive Strike: US Medical Devices DTC Advertising Comes ...
17 Sep 2008 ... One reason given by lawmakers to justify its current scrutiny of medical devices DTC advertising practices is that “medical devices can have ...
www.biojobblog.com/.../a-preemptive-strike-us-medical-devic... - Cached - Similar

Jennifer Levey
Chile
Local time: 12:34
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 36
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Reference comments


5 hrs
Reference: Limited authority of FDA over DTC advertising

Reference information:
Drug companies must submit advertisements for FDA review only at the time of airing; the FDA has no power to force companies to preclear advertising, although some choose to do so. If the agency deems that an advertisement does not comply with regulations, it sends warning letters proposing changes to the ad. However, because the FDA guidelines are not full-blown regulations, the agency does not have the power to fine or otherwise sanction drug companies for running misleading ads.


    Reference: http://jnci.oxfordjournals.org/cgi/content/full/97/24/1806
Stéphanie Bellumat
Native speaker of: Native in FrenchFrench
PRO pts in category: 4
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