creative origination

French translation: plutôt que de vouloir démontrer de l'originalité

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:creative origination
French translation:plutôt que de vouloir démontrer de l'originalité
Entered by: HERBET Abel

14:52 Aug 1, 2016
English to French translations [PRO]
Marketing - Photography/Imaging (& Graphic Arts) / Description d\'un poste
English term or phrase: creative origination
Bonjour,

Je suis en train de traduire une description d'un poste de responsable de projets. La phrase qui me pose un problème : the core requirement for the Hub is one of art working and adaption to ensure we drive executional excellence, rather than creative origination. Je n'arrive pas à trouver un terme adéquat pour "creative origination".

Merci d'avance:)

Voici le paragraphe :
THE RESPONSIBILITIES

1. Project management
• Manage art working, adaptation and production (as required) of 3D and 2D materials including:
• Art working of co-branded / retailer specific materials
• Co-operative tactical work – e.g. retailer catalogue page, flyers
• Non-core POS items for NPD or promotions i.e. items which are essential for local market, but not produced globally
• Market specific social media creative
• Art working and production of HIT (competitor) campaigns. (Group will create core creative and hand over agreed messaging and visual framework for production into required formats)

The core requirement for the Hub is one of art working and adaption to ensure we drive executional excellence, rather than creative origination
Hacia
plutôt que de vouloir démontrer de l'originalité
Explanation:
ou faire des choses originales

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Note added at 7 days (2016-08-09 07:48:11 GMT) Post-grading
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merci
Selected response from:

HERBET Abel
Local time: 08:02
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4plutôt que de vouloir démontrer de l'originalité
HERBET Abel
3inspiration de création
Didier Fourcot


  

Answers


17 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
inspiration de création


Explanation:
Ce que je comprends c'est qu'il faut se concentrer sur la qualité d'exécution des créations demandées plutôt que de chercher soi-même l'inspiration ou l'idée créatrice

Didier Fourcot
Local time: 08:02
Native speaker of: Native in FrenchFrench
PRO pts in category: 8
Notes to answerer
Asker: Merci beaucoup pour la suggestion.

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4 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
plutôt que de vouloir démontrer de l'originalité


Explanation:
ou faire des choses originales

--------------------------------------------------
Note added at 7 days (2016-08-09 07:48:11 GMT) Post-grading
--------------------------------------------------

merci

HERBET Abel
Local time: 08:02
Native speaker of: French
PRO pts in category: 18
Notes to answerer
Asker: Merci beaucoup.

Login to enter a peer comment (or grade)



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