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14:42 Jun 17, 2020 |
English to German translations [PRO] Marketing - Internet, e-Commerce / Market research | |||||||
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| Selected response from: thefastshow Germany Local time: 19:19 | ||||||
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Summary of answers provided | ||||
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4 | Website-Markenwert/ Webseitenwirkung/-wirkkraft / website equity |
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Discussion entries: 2 | |
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website equity Website-Markenwert/ Webseitenwirkung/-wirkkraft / website equity Explanation: I suggest leaving as is (website equity) or translate it with Webseitenwirkung/Webseitenwirkkraft. Website (brand) equity may work in this context too : Website-Markenwert EVIDENCE: Website (or Web) equity is the way how a website is being perceived, it is the consumer value of the site: “...Web equity”, which is defined as consumer familiarity and perceptions about a Web site. The framework is rooted in traditional brand equity dimensions (brand awareness and brand image) and is supported by four categories of factors identified as important to consumers in building value in online companies: marketer and non-marketer communications, Web site design, vendor characteristics, and product/service characteristics. " Check: https://www.researchgate.net/publication/235308830_Web_equit... "Website value" in literal terms means the rating of a website, the value determined by measurable parameters like "website worth,daily income,pr,backlink,traffic detail,directory listing." check https://www.websiteoutlook.com/ UNLESS YOU WERE referring to the value a website has for a company or the above mentioned consumer value (- that would be slightly different :)). |
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