like-gate

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00:55 Nov 23, 2020
English to German translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Business/Commerce (general), Internet, e-Commerce
English term or phrase: like-gate
Definition from Marketing Terms:
A barrier requiring a user to “Like” a brand’s page before they can access certain content from that brand on Facebook.

Example sentence(s):
  • Typically you can expect a very minimal (~10%) drop-off rate for your contest due to a like-gate. Using a like-gate is more than worth this drop-off, as the other 90%+ of non-fans who do like your Page will open a new avenue to market them again and again. Wishpond
  • Many app providers depended on the Like-gate as a major feature of their product. Banning Like-gates could directly impact their livelihoods. Post Planner
  • But, not to worry; since we’ve probably run more Like-Gated promotions than anyone, we’ve sifted through that data to let you know what to expect now that page policy prohibits requiring or even incentivizing for Likes. woobox
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GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Summary of translations provided
4 +1Fangate
Birgit Spalt


  

Translations offered


6 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
Fangate


Definition from Computerwoche:
Das heißt, man darf künftig keine Belohnungen mehr anbieten oder Apps und App-Inhalte erst zugänglich machen, wenn der Nutzer eine Page geliked hat, im Facebook-Entwickler-Jargon "Fangate".

Example sentence(s):
  • Eine dunkle Epoche im Facebook Marketing ist mit der Abschaffung des Fangates definitiv vorbei. Nutzer können nicht mehr zum Like gezwungen werden. Der Weg für freiwillige und vor allem begeisterte Fans ist nun geebnet. - Thomas Hutter  
  • Es geht um Fangates. Ihr wisst schon, dieses unglaublich günstige Mittel, um Facebook-Nutzer in Fans zu konvertieren. Unabhängig davon, ob sie eure Marke oder euer Produkt nun mögen oder nicht. - All Facebook  
  • Technisch gesehen ist es also weiterhin möglich ein (optionales) Fangate zu nutzen. Zudem ist diese Lösung auch rechtlich vollkommen unbedenklich, da Facebook Social Plugins wie etwa „Like-Buttons“ erlaubt, solange damit nicht ein bestimmter Anreiz verknüpft wird (z.B. „Werde Fan uns steigere damit deine Gewinnchance!“). So lange es sich also um ein optionales Fangate handelt, bei dem die Nutzer nicht dazu gezwungen werden, Fan zu werden, werden die rechtlichen Rahmenbedingungen eingehalten. - Business-on  
Birgit Spalt
Austria
Local time: 15:13
Native speaker of: Native in GermanGerman
PRO pts in category: 2

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Regina Eichstaedter
9 days
  -> Vielen lieben Dank! :)
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