14:05 Jun 19, 2013 |
English to Hebrew translations [PRO] Marketing - Advertising / Public Relations | |||||||
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| Selected response from: Sandra & Kenneth Grossman Israel Local time: 04:57 | ||||||
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3 | המרות לאחר צפייה |
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2 | פעילויות לאחר צפייה [בפרסומת |
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Discussion entries: 2 | |
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פעילויות לאחר צפייה [בפרסומת Explanation: What is Post View? Post view is a metric enabling sales attribution where users have seen an ad and gone on to make a purchase, without clicking on the ad itself. These instances are known as post-impression or post-view conversions. How does it work? It's possible to track post-view conversions using the same method as with post-click. When an ad loads it drops a cookie that will be called up if/when the user goes on to make a purchase. It can work alongside post-click through the use of two distinct cookies corresponding to an ad load and click respectively. Why is post-view such a hotly debated metric? 1. Post-view implies a direct link between seeing an ad and making a purchase, whereas there might be many reasons that a user goes on to buy something from a site. For example, I might see an ad for a popular phone which I had already planned to purchase when my current contract expires. If I go on to ‘convert’ in the next couple of days this will be recorded as a post-view sale. 2. It’s possible that ‘post-view’ customers didn’t actually see an ad. It may have been on a site they were browsing, but for some reason they missed it (although the risk of this occurring is reduced through the implementation of ‘above the fold’ tagging’; i.e. placing ads only where they are visible without a user scrolling). 3. And then there is the wider issue of whether it's actually human traffic being recorded. 4. The longer the post-view window the higher the likelihood that the eventual sale is attributable to more than the view of a single ad impression. Most display publishers understand this and will try to minimize undue attribution by setting a cookie window that’s in line with the level of existing brand awareness Xelsion_PostViewInfo.pdf - http://is.gd/kcv89K |
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המרות לאחר צפייה Explanation: המרה לאחר צפייה מתרחשת כאשר לקוח רואה מודעת תמונה או מודעת מדיה עשירה ולאחר מכן משלים המרה באתר שלך. המרה זו שונה מהמרה של שיעור קליקים, שבה הלקוח קודם לחץ על ולאחר מכן השלים המרה באתר שלך. https://support.google.com/adwords/certification/answer/1722023?hl=iw |
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