blue ocean strategy

Hungarian translation: kék óceán stratégia

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00:54 Jun 22, 2020
English to Hungarian translations [PRO]
Bus/Financial - Business/Commerce (general)
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research, Journalism
English term or phrase: blue ocean strategy
Definition from TapRun.com:
A theory and book developed by W. Chan Kim and Renée Mauborgne. The authors suggest that moving into markets without competition (blue oceans) can be far more advantageous than entering proven, but competitive, markets (red oceans)

Example sentence(s):
  • Backroads’ Blue Ocean Strategy appealed to a much different audience than vacationers looking to relax, and has played a major role in expanding the industry to include travelers who want to feel fulfilled and accomplished at the conclusion of a trip. ClearPoint Strategy
  • Successful implementers of Blue Ocean strategy have used practical tools to systematically “translate blue ocean thinking into commercially compelling new offerings.” Sporadic, one-off “Blue Ocean strategy” is one thing: systematically adopting Blue Ocean thinking is another. Forbes
  • By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value. Path three of blue ocean strategy’s six paths framework pushes companies to look across the chain of buyers in their industry. By shifting focus to a previously overlooked set of buyers, companies can unlock new value and create uncontested market space. BlueOceanSystems
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Question posted on behalf of translation team:
GBK economics and finances specialistsGBK economics and finances specialists


This question is closed

Hungarian translation:kék óceán stratégia
Definition:
Az üzleti világban a Kék Óceán egy új módszertan, amely meghökkentő eredményeket produkálhat. A stratégia lényege, hogy ne azokon a terepeken versenyezzünk, ahol már kiélezett harc folyik, hanem keressünk új területet.
Selected response from:

Katalin Horváth McClure
United States
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
5 +2kék óceán stratégia
Katalin Horváth McClure


  

Translations offered


7 days   confidence: Answerer confidence 5/5 peer agreement (net): +2
kék óceán stratégia


Definition from StartupCafe:
Az üzleti világban a Kék Óceán egy új módszertan, amely meghökkentő eredményeket produkálhat. A stratégia lényege, hogy ne azokon a terepeken versenyezzünk, ahol már kiélezett harc folyik, hanem keressünk új területet.

Example sentence(s):
  • W. Chan Kim és Renée Mauborgne, a Kék Óceán Stratégia című könyv írói azt állítják, hogy el kell felejteni a jó öreg beidegződéseket és stresszhelyzeteket. - StartupCafe  
  • A kék óceán stratégia szisztematikusan vezet végig azon a csoportos agytornán, melynek eredményeképpen olyan piacokra bukkanhatunk, ahol még nincs senki, ahol még kék az óceán, és nem véreznek el céljaink a költségcsökkentés, illetve az árverseny csapdáiban. - Libri  
  • Erőteljes növekedés és magas profitabilitás csak új piacok, üzleti modellek és termékek, szolgáltatások kifejlesztésével, vagyis a kék óceán stratégia alkalmazásával lehetséges. - Concorde MB Partners  
Katalin Horváth McClure
United States
Local time: 07:01
Native speaker of: Native in HungarianHungarian
PRO pts in category: 165

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Bernadett Kalocsa
5 days

Yes  Noémi Németh
115 days
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