audience

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12:18 Mar 11, 2009
English to Indonesian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Cinema, Film, TV, Drama
English term or phrase: audience
Definition from Texas Advertising and Public Relations:
The number of people or households exposed to a vehicle, without regard to whether they actually saw or heard the material conveyed by that vehicle.

Example sentence(s):
  • Both plays and films need to be economically viable and so both need to advertise themselves to their potential audiences. Currency Press
  • Because in the advertising situation the practical concern is more with the consumer's acquiring (rather than using) knowledge, the focus in this paper is primarily on the knowledge-acquiring type of involvement-namely, audience involvement. Audience involvement in advertisement
  • When they say the screen time is, say, 7:30, that should be the time the movie starts, not the time the theater starts showing commercials to a captive audience. Media Awareness Network
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Summary of translations provided
5 +1pembaca/penonton/pendengar
Wiyanto Suroso
4penonton, or pemirsa (related to TV)
Bahasa_279 (X)


Discussion entries: 1





  

Translations offered


58 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
penonton, or pemirsa (related to TV)


Definition from Wikipedia:
Sekelompok orang yang berpartisipasi dalam suatu pertunjukan atau berhubungan dengan seni, karya tulis (disebut 'pembaca'), teater, musik atau akademis, lewat berbagai ragam media.

Example sentence(s):
  • TVR adalah persentasi jumlah penonton yang menonton suatu acara/iklan dalam suatu waktu tertentu. TVR nilainya berubah-ubah sesuai dengan jumlah penonton pada waktu tersebut. - Advertising Media Planning  
Bahasa_279 (X)
Local time: 10:19
Native speaker of: Native in EnglishEnglish, Native in IndonesianIndonesian
Notes to answerer
Neil Ashby I think it just means "integra" "sin alteraciones" like the rest of the list.

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15 days   confidence: Answerer confidence 5/5 peer agreement (net): +1
pembaca/penonton/pendengar


Definition from merriam-webster dictionary:
sekelompok masyarakat pembaca/penonton/pendengar

Example sentence(s):
  • Pembaca, pendengar, ataupun penonton pun perlu mengenal dan memahami jurnalistik, setidaknya istilah-istilah jurnalistik, agar bisa menjadi pembaca, pendengar, dan penonton yang aktif terhadap sajian berita yang disebarkan oleh media massa. - Kamus Jurnalistik  
  • Pesan janji, yaitu pesan yang berisi tentang manfaat yang akan diterima oleh pembaca/pendengar/penonton apabila melakukan tindakan yang diharapkan dalam komunikasi tersebut. - BKKBN  
  • CPC (cost per contact) Adalah harga yang diperlukan untuk mendapatkan 1 orang target audience CPC = Rate / (jumlah penonton/pembaca/pendengar) CPC = Rate / (TVR x universe) CPM (cost per mill = cost per thousand) Adalah harga yang diperlukan untuk mendapatkan 1000 orang target audience CPM = Rate / (jumlah penonton/pembaca/pendengar) x 1000 CPM = Rate / (TVR x universe) x 1000 - Advertising Media Planning  

Explanation:
Tidak ada padanan "audience" yang singkat karena harus mencakup ketiga sasaran, yaitu pembaca, penonton, dan pendengar.
Boleh ditulis "pembaca, penonton, dan pendengar" atau "pembaca/penonton/ pendengar" atau silakan dibolak-balik asalkan mencakup ketiganya.
Wiyanto Suroso
Indonesia
Local time: 17:19
Native speaker of: Native in IndonesianIndonesian
PRO pts in category: 11

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Eka Budiarti
40 days
  -> Terima kasih, MBak Budiarti
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