pulsing

Indonesian translation: pulsing

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	pulsing
Indonesian translation:	pulsing
Entered by:	Anastasia Andriani

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00:54 Oct 21, 2020

English to Indonesian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Marketing / Market Research

English term or phrase: pulsing

Definition from AAI:
The use of advertising in regular intervals, as opposed to seasonal patterns.

Example sentence(s):

Pulsing is best used for products that sell throughout the year but experience higher sales during certain periods (lemonade sells all year but more during the summer months, for example). Transformation Marketing
Pulsing-maintenance schedules ﬁnd applications when managers combine general advertising with speciﬁc communication goals, for example, to announce corporate name change or limited time promotional offers. ResearchGate
This fact not only justifie the prevalence of pulsing advertising in practice, but also reveals that the memory span could be the critical factor for the existence of pulsing (because managers afford to reduce or stop ad spending when consumers remember ads and past awareness lingers on). Prasad A. Naik

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pulsing

Definition:
Metode ini merupakan gabungan antara model flighting dan continuity di mana para pemasar tetap menayangkan konten pada jumlah yang sedikit pada periode waktu yang reguler, namun mengalami peningkatan frekuensi iklan secara signifikan ketika masuk pada periode puncak penjualan.

Selected response from:

Anastasia Andriani
Indonesia

Grading comment

4 KudoZ points were awarded for this answer

Summary of translations provided

5 +2

pulsing

Anastasia Andriani

Translations offered

1 hr confidence:

peer agreement (net): +2

pulsing

Definition from marketing craft:
Metode ini merupakan gabungan antara model flighting dan continuity di mana para pemasar tetap menayangkan konten pada jumlah yang sedikit pada periode waktu yang reguler, namun mengalami peningkatan frekuensi iklan secara signifikan ketika masuk pada periode puncak penjualan.

Example sentence(s):

Produk deodoran dapat diiklankan sepanjang tahun, tetapi ketika musim panas tiba, karena semakin banyak orang yang menggunakan, brand pun bisa menaikkan jumlah konten promosi sehingga tingkat penjualan produk dapat meningkat. - marketing craft

Anastasia Andriani
Indonesia
Local time: 13:06
Native speaker of:

Indonesian
PRO pts in category: 4

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pulsing

Indonesian translation: pulsing

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Indonesian translation: pulsing

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