behavioral targeting

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08:59 Jan 26, 2010
English to Latvian translations [PRO]
Bus/Financial - Advertising / Public Relations
Additional field(s): Internet, e-Commerce, Marketing / Market Research
English term or phrase: behavioral targeting
Definition from Sprythink Inc.:
A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting uses information collected on an individual‘s web browsing behavior such as the pages they have visited or the searches they have made to select which advertisements to be displayed to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them.

Example sentence(s):
  • Behavioral patterns can often reveal far more about an individual's wants and needs than simple demographics. Using AOL's behavioral targeting technology, you can identify the types of patterns that indicate potential customers, and deliver ads accordingly. AOL Inc.
  • Since the ad is generated by a consumer’s demonstrated interest, behavioral targeting provides stronger, more promising sales leads, allowing marketers to serve relevant ads anywhere within a network of websites. CBS Interactive Inc.
  • Behavioral targeting technologies work by anonymously monitoring and tracking the content read and sites visted by a designated unique user or IP as that user surfs the Internet. Search Engine Journal
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Summary of translations provided
4mērķauditorijas uzvedība
Biruta MARKO
4uz lietotāja uzvedību balstīta reklāmas kampaņa
Eurotext SIA


  

Translations offered


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
mērķauditorijas uzvedība


Definition from own experience or research:
Šis varētu būt ļoti labs materiāls valsts pārvaldes komunikāciju cilvēku treniņam, apmācībai, lai, plānojot kādu jaunu kampaņu vai informatīvo akciju, būtu zināšanas analizēt mērķauditorijas uzvedību un iespējas to mainīt. Lai galvenais mērķis nav vien informēšana un izglītošana, bet konkrētu pozitīvu izmaiņu mērķauditorijas uzvedībā veicināšana.

Example sentence(s):
  • Tirgus izpēte sniedz pilnīgu ieskatu mērķauditorijas uzvedībā, ieradumos un reklāmas vidē, ar kuru patērētājs ikdienā saskaras. Ieskats nodrošina iespēju novērtēt: – kā sadalās mērķauditorijas uzmanība starp dažādām ikdienas aktivitātēm; – cik liela ietekme ir tradicionālajiem mediju kanāliem; – kad mērķauditorija ir gatava uzņemt mediju ziņu un kad ne utt. - KATALOGS.LRA.LV : Aģentūras : PR nav b  
Biruta MARKO
Local time: 05:03
Native speaker of: Native in LatvianLatvian
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18 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
uz lietotāja uzvedību balstīta reklāmas kampaņa


Definition from own experience or research:
Jauns mārketinga komunikācijas veids, kas balstās uz lietotāju uzvedības izpēti.

Example sentence(s):
  • ... uz lietotāju uzvedību balstītas reklāmas kampaņas un citas reklāmas attēlošanas tehnoloģijas šobrīd ir aktuāla tēma. - BM News LV  
Eurotext SIA
Latvia
Local time: 07:03
Native speaker of: Native in LatvianLatvian
PRO pts in category: 4
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