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earned media

Lithuanian translation: nepriklausomi žiniasklaidos kanalai

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:earned media
Lithuanian translation:nepriklausomi žiniasklaidos kanalai
Entered by: Rasa Didžiulienė

11:43 Aug 21, 2015
English to Lithuanian translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: earned media
Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.

Earned media, on the other hand, is generated when content receives recognition and a following outside of traditional paid advertising, through communication channels such as social media and word of mouth.

Offline examples:

Traditional publicity mentions in professional media outlets
Ratings and reviews in TMOs (e.g., movie reviews)
Consumer-to-consumer WOM conversations about products, including advice and referrals
Consumers showing or demonstrating products to each other

Online examples:

Traditional publicity mentions in digital media outlets (e.g., professional blogs)
Online WOM referrals (e.g., invitations to join a website)
Post in online communities or social networks (e.g., status updates, tweets)
Online ratings and reviews (e.g., Yelp.com for restaurants, Amazon.com for products)
Rasa Didžiulienė
Lithuania
Local time: 01:43
nepriklausomi žiniasklaidos kanalai
Explanation:
Arba "informacija / dėmesys nepriklausomuose žiniasklaidos kanaluose", priklausomai nuo konteksto. Dar Lietuvoje tai vadinama "nepriklausomais paminėjimais" (mentions). Tikslas, kurio paprastai labai siekia ryšių su visuomene agentūros. Pavyzdžiui, į "Baltojo katino svetainę" arba stendą prie Akropolio patekti labai lengva (tai - paid media), o į "Verslo žinias" arba į Dargužaitės feisbuko sieną - jau kebliau (tai - earned media).
Selected response from:

Algis Masys
Canada
Local time: 15:43
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4nepriklausomi žiniasklaidos kanalai
Algis Masys


  

Answers


52 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
nepriklausomi žiniasklaidos kanalai


Explanation:
Arba "informacija / dėmesys nepriklausomuose žiniasklaidos kanaluose", priklausomai nuo konteksto. Dar Lietuvoje tai vadinama "nepriklausomais paminėjimais" (mentions). Tikslas, kurio paprastai labai siekia ryšių su visuomene agentūros. Pavyzdžiui, į "Baltojo katino svetainę" arba stendą prie Akropolio patekti labai lengva (tai - paid media), o į "Verslo žinias" arba į Dargužaitės feisbuko sieną - jau kebliau (tai - earned media).

Algis Masys
Canada
Local time: 15:43
Works in field
Native speaker of: Native in LithuanianLithuanian
PRO pts in category: 4
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