audience

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12:18 Mar 11, 2009
English to Malay translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Cinema, Film, TV, Drama
English term or phrase: audience
Definition from Texas Advertising and Public Relations:
The number of people or households exposed to a vehicle, without regard to whether they actually saw or heard the material conveyed by that vehicle.

Example sentence(s):
  • Both plays and films need to be economically viable and so both need to advertise themselves to their potential audiences. Currency Press
  • Because in the advertising situation the practical concern is more with the consumer's acquiring (rather than using) knowledge, the focus in this paper is primarily on the knowledge-acquiring type of involvement-namely, audience involvement. Audience involvement in advertisement
  • When they say the screen time is, say, 7:30, that should be the time the movie starts, not the time the theater starts showing commercials to a captive audience. Media Awareness Network
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Summary of translations provided
5 +1khalayak
yam2u
4Penonton
AZ Translation


  

Translations offered


10 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
Penonton


Definition from own experience or research:
Penonton Drama

Example sentence(s):
  • Penonton drama - n/a  

Explanation:
n/a
AZ Translation
Malaysia
Local time: 13:33
Native speaker of: Native in ChineseChinese, Native in JapaneseJapanese
Notes to answerer
Ну хорошо, убедили :)

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143 days   confidence: Answerer confidence 5/5 peer agreement (net): +1
khalayak


Definition from own experience or research:
Khalayak (atau Audiens) dalam konteks pengiklanan dan perhubungan awam merujuk kepada kumpulan orang yang terdedah kepada sesuatu perutusan media bagi tempoh yang tertentu.

Example sentence(s):
  • Pecahan kelompok khalayak yang terdiri daripada penonton, pendengar atau pembaca boleh dibahagikan mengikut jantina, bangsa, petempatan dsb, atau boleh juga dibuat mengikut psikografi. - Istilah Malaysia, PRPM/DBP  

Explanation:
Istilah Alternatif yang juga sering digunakan ialah: Audiens

Definisi DewanEjaPro bagi "Khalayak/Audiens:

(1) Sejumlah individu yang menonton atau mendengar sesuatu rancangan atau acara.

(2) Sejumlah individu yang terdedah kepada iklan.
yam2u
United States
Native speaker of: Native in MalayMalay, Native in EnglishEnglish
PRO pts in category: 23

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Aniza Borhan: Agree with audiens
172 days
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