run of press (ROP)

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01:02 Dec 25, 2020
English to Malay translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Journalism
English term or phrase: run of press (ROP)
Definition from Business Dictionary:
Placement of an advertisement in a newspaper or magazine left to the discretion of the publisher. Its placement in a particular location or a specific page usually requires payment of a premium. In broadcast media, it is called run of schedule.

Example sentence(s):
  • The main benefit of ROP ads is they can cost quite a bit less than other print ads. mediaspace solutions
  • But Gill Randall, joint CEO of Spark Media Group, explains that on a national level a massive shift has been seen from Run of Press (ROP) to inserts due to the volume game. themediaonline
  • Magazines usually sell three primary types of advertising: run of press (ROP), mail order, and insert. Most magazine advertising pages and revenues are derived from ROP ads, which are printed within the magazine. Industry Surveys Publishing & Adv.
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GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Summary of translations provided
5cetak wenang
Cassius Duwin


  

Translations offered


3 hrs   confidence: Answerer confidence 5/5
cetak wenang


Definition from PRPM (Pusat Rujukan Persuratan Melayu):
Penyiaran dan penerbitan iklan di media elektronik dan media cetak pada sebarang masa mengikut budi bicara pihak media dalam tempoh yang telah dipersetujui oleh agensi pengiklanan. Juga dikenali sebagai 'jadual bebas' (run of schedule).

Example sentence(s):
Explanation:
Juga dikenali sebagai cetak bebas.
Cassius Duwin
Malaysia
Local time: 23:12
Native speaker of: Malay
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