dayparting

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21:05 Mar 22, 2020
English to Polish translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Internet, e-Commerce, Marketing / Market Research
English term or phrase: dayparting
Definition from WordStream:
Dayparting is a pay-per-click (PPC) advertising tactic by which you schedule ads for certain times of day or certain days of the week in order to more effectively target audiences. For example, if you’re advertising your store to local prospects, you can use dayparting to ensure that your ads only show when your store is open.

Example sentence(s):
  • For this brand, we were running Facebook Ad campaigns and Google AdWords campaigns. I utilized dayparting only on Facebook Ads, knowing that the marketers would most likely to pay attention to our ad during work hours and not in their personal hours. Disruptive Advertising
  • While dayparting is an extremely useful tool for boosting performance, it’s critical that you employ your ad scheduling strategy in a consistent manner with your campaign goals. PPC Hero
  • Dayparting is useful when you know that your ads will have a greater impact on certain days of the week or times of the day. AdRoll
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Summary of translations provided
3 +1dayparting - emisja reklamy w wybranych godzinach, dostosowanie reklamy do pory dnia
mike23


Discussion entries: 1





  

Translations offered


  confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
dayparting - emisja reklamy w wybranych godzinach, dostosowanie reklamy do pory dnia


Definition from hotelnews:
W jakim stopniu SEM jest nasycony tematami związanymi z turystyką? Inteligentna reklama może okazać się zbawienna, wdrażanie strategiczne, tzw. dayparting, czyli w tym przypadku dostosowania reklamy do pory dnia oraz techniki przekierowania (retargeting techniques) pozwolą właściwie wykorzystać budżet przeznaczony na reklamę internetową.

Example sentence(s):
  • 4. „dayparting” – dopasowanie oferty medialnej do rytmu dnia obecnych i potencjalnych odbiorców - uj  
mike23
Poland
Local time: 12:49
Native speaker of: Native in PolishPolish
PRO pts in category: 148

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Frank Szmulowicz, Ph. D.
97 days
  -> Dziękuję Frank.
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