door opener

Portuguese translation: abridor de portas

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00:55 Dec 4, 2020
English to Portuguese translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Business/Commerce (general)
English term or phrase: door opener
Definition from MBA Skool:
A door opener is something – a contact or a piece of information or anything of that sort that will help sales people gain access to the decision maker in the opportunity.This is termed door opener as it gives you a chance to open the door to the opportunity of accessing the decision maker.

Example sentence(s):
  • The Door Opener worked brilliantly. Overnight my sales cycles accelerated. I went from trying to convince my customers why they shouldn't do a pilot project to giving them something they wanted Sticky Branding
  • All the tactics in your arsenal of marketing – from direct mail, phone calls, emails, brochures, white papers, presentations at trade shows, You Tube videos and even the new social media tools – need to use the "door opener" strategies to find the busy decision makers you are looking for these days. Developing Your B2B Sales Skills
  • That's when she got creative and used food to sell. She decided that donuts and coffee would be a great door opener. Her prospect was a plant foreman. She arrived at the plant at 7 a.m., which was just a few minutes after her prospect arrived. All Business
Glossary-building KudoZ




Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


This question is closed

Portuguese translation:abridor de portas
Definition:
Catalisador que possibilita a entrada de determinados profissionais em uma empresa.
Selected response from:

Oliver Simões
United States
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
3 +5abridor de portas
Oliver Simões


  

Translations offered


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +5
abridor de portas


Definition from “Do Marketing ao Balanço Financeiro�:
Catalisador que possibilita a entrada de determinados profissionais em uma empresa.

Example sentence(s):
  • Teresa Poggenpohl ... atribuiu o trabalho de imagem inicial a condição de ser “o catalisador para a obtenção da entrada de executivos seniores da marca Andersen Consulting, servindo como um “abridor de portas” vital para os parceiros e para o desenvolvimento dos negócios. - “Marca: do marketing ao balanço finan  
  • Aproveite sua licença paternidade para ruminar e enriquecer esse conceito, para torná-lo o abridor de portas e janelas para o IAM. - Corais.org  

Explanation:
A definição foi deduzida a partir de um dos exemplos.
Oliver Simões
United States
Local time: 14:47
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 91

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Julia Caldana: Dependendo do contexto, dá até para reformular usando expressões como “a chave para (...)”
43 mins
  -> Obrigado, Julia.

Yes  Sergio Carré
7 hrs
  -> Obrigado, Sérgio.

Yes  Regina Oliveira
10 hrs
  -> Obrigado, Regina.

Yes  Erlinda Kofazu
11 hrs
  -> Obrigado, Erlinda.

Yes  Silvia Martins
3 days 19 hrs
  -> Obrigado, Silvia.
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