above the line advertising
Romanian translation: publicitate convenţională
| 15:58 Mar 10, 2017 |
| English to Romanian translations [PRO] Marketing - Advertising / Public Relations | ||||
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|  Selected response from: taranufloridor Local time: 16:58 | |||
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| 5 | publicitate convenţională |
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Answers
1 hr confidence: 
publicitate convenţională Explanation: Ca termen tehnic nu l-am întâlnit încă altfel decât ATL, în contrast cu BTL (below the line). ATL- publicitate prin TV, radio, presă scrisă etc BTL - direct mailing, panotaj outdoor etc. În română nu cred că s-a încetăţenit încă, astfel că este folosit sub aceste forme abreviate, oricum doar oamenii de publicitate/PR ştiu ce reprezintă |
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