blue ocean strategy

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00:54 Jun 22, 2020
English to Serbian translations [PRO]
Bus/Financial - Business/Commerce (general)
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research, Journalism
English term or phrase: blue ocean strategy
Definition from TapRun.com:
A theory and book developed by W. Chan Kim and Renée Mauborgne. The authors suggest that moving into markets without competition (blue oceans) can be far more advantageous than entering proven, but competitive, markets (red oceans)

Example sentence(s):
  • Backroads’ Blue Ocean Strategy appealed to a much different audience than vacationers looking to relax, and has played a major role in expanding the industry to include travelers who want to feel fulfilled and accomplished at the conclusion of a trip. ClearPoint Strategy
  • Successful implementers of Blue Ocean strategy have used practical tools to systematically “translate blue ocean thinking into commercially compelling new offerings.” Sporadic, one-off “Blue Ocean strategy” is one thing: systematically adopting Blue Ocean thinking is another. Forbes
  • By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value. Path three of blue ocean strategy’s six paths framework pushes companies to look across the chain of buyers in their industry. By shifting focus to a previously overlooked set of buyers, companies can unlock new value and create uncontested market space. BlueOceanSystems
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GBK economics and finances specialistsGBK economics and finances specialists


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Summary of translations provided
5 +1strategija plavog okeana
Zorica Ljubicic


  

Translations offered


11 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +1
strategija plavog okeana


Definition from Adizes centar za jugoistočnu Evropu:
Strategija plavog okeana znači povećanje potražnje i odvajanje od konkurencije.

Example sentence(s):
  • Pored plavog okeana, bitan pojam su “crveni okeani” – već postojeća tržišta u kojima vlada osnovni princip surove borbe za isti deo tržišta. - Moja firma  
  • Dakle, dok se kompanije crvenih okeana fokusiraju na konkurente i konstantno se upoređuju sa njima, kompanije koje se fokusiraju na stvaranje vrednosti za potrošača (i za sebe) kreiraju plave okeane. - GM Business & Lifestyle  
Zorica Ljubicic
Bosnia and Herzegovina
Local time: 11:35
Native speaker of: Native in SerbianSerbian

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Jelena Delibasic: yes
22 hrs
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