GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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19:19 Apr 12, 2016 |
English to Serbian translations [PRO] Law/Patents - Cinema, Film, TV, Drama | |||||||
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| Selected response from: Vesna Maširević Serbia Local time: 08:22 | ||||||
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Summary of answers provided | ||||
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4 | vezani/uključeni promotivni ugovor |
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4 | sporazum o uzajamnoj ("tie-in") promociji |
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tie-in promotion agreement vezani/uključeni promotivni ugovor Explanation: tie-in |ˈtī ˌin| noun • a book, movie, or other product produced to take advantage of a related work in another medium. |
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tie-in promotion agreement sporazum o uzajamnoj ("tie-in") promociji Explanation: "Tie-in" je vid unapređenja prodaje, odnosno tzv. unakrsne promocije, a za sam "tie-in" još uvek nema ustaljenog termina na srpskom. Podrazumeva uzajamnju promociju recimo nekog proizvoda i poznatih likova iz filmova. Kada vidite npr. "Minione" po raznim proizvodima, to bi trebalo da znači da između proizvođača čokolade (sira itd...) i onoga ko želi da promoviše ta stvorenja, postoji tzv. tie-in sporazum :D https://shop.maxi.rs/maxi-online.html?search=1&term=minions Tie-in – zajednički poduhvat dve ili više organizacija ili marki koje zajedno rade kao partneri u promotivnom poduhvatu; Biljana Simurdić, Ekonomsko-finansijski rečnik, European Consulting, Novi Sad, 2000. Tie-in promotions A tie-in promotion is the simultaneous promotion of two or more brands in a single campaign. https://books.google.rs/books?id=T3UUfNBE1DcC&pg=PA321&lpg=P... Tie-ins are an arrangement between partners to cross-promote products or services that target a common, specific audience. http://www.abovethefoldmag.com/?q=article/tie-ins https://en.wikipedia.org/wiki/Tie-in Tie-ins are authorized by the owners of the original property, and are a form of cross-promotion used primarily to generate additional income from that property and to promote its visibility. |
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