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impulse

Serbo-Croat translation: marketinski kanal za impulzivnu kupovinu

10:29 Jul 19, 2009
English to Serbo-Croat translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: impulse
XXX is entitled to carry out, either direct, or indirectly through third parties, promotional and advertising activities concerning the Products and/or the Trademarks within the Territory, such as but not limited to those listed as follows:

- Sampling activities. Delivery of Products as samples either to consumers, or to traders, within both the impulse and grocery channel of the Territory.
Bogdan Petrovic
Serbia
Local time: 13:16
Serbo-Croat translation:marketinski kanal za impulzivnu kupovinu
Explanation:
Mislim da se ovdje radi o izrazu “impulse channel” tj. marketinskom kanalu za impulzivnu kupovinu ili impulzivne kupovine

Young Population and Economic Boom Driving the Impulse Channels
India is one of the world's fastest-growing economies, with half of its population below 35 years of age. This is a huge employable population base and the Indian economy is benefiting immensely from this. The IT and BPO boom has placed a lot of money in the hands of the young population, which is well informed and wants to go out and spend this money on good things. Convenience and availability are increasingly important purchase criteria, and impulse channels meet these demands. In addition, there is a trend of eating out and buying packaged food, which was not so much in evidence in the past. All this is driving the market for impulse channels and is expected to increase their importance. As the competition becomes more intense these channels will further gain importance for the marketers that are looking to have a good presence in India.
http://www.bharatbook.com/Market-Research-Reports/Impulse-Fo...

distribution or marketing channel
Path or 'pipeline' through which goods and services flow in one direction (from vendor to the consumer), and the payments generated by them flow in the opposite direction (from consumer to the vendor). A distribution channel can be as short as being direct from the vendor to the consumer or may include several inter-connected (usually independent but mutually dependent) intermediaries such as wholesalers, distributors, agents, retailers. Each intermediary receives the item at one pricing point and moves it to the next higher pricing point until it reaches the final buyer. Also called channel of distribution or marketing channel.

impulse buying
Spur of the moment, unplanned decision to buy, made just before a purchase. Research findings suggest that emotions and feelings play a decisive role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message. Such purchases ranges from small (chocolate, clothing, magazines) to substantially large (jewelry, vehicle, work of art) and usually (about 80 percent of the time) lead to problems such as financial difficulties, family disapproval, or feeling of guilt or disappointment. See also cognitive dissonance.

http://www.businessdictionary.com/definition/impulse-buying....

impulse goods
Retail items known for their unplanned purchases and, therefore, kept near the checkout counters, such as candy, chocolate, magazines, novelties, snacks.

KANALI DISTRIBUCIJE/MARKETINGA su grupe međusobno povezanih organizacija-posrednika, između prodavača i potrošača, uključenih u proces kojim proizvode ili usluge čine raspoloživim za korištenje ili potrošnju.

Ergonomski i elegantno oblikovani hladnjaci omogućuju optimalni raspored artikala (velik dio artikala moguče je vidjeti), što potrošačima štedi vrijeme i kupovinu čini ugodnom, a trgovcima donosi više impulzivnih kupovina i veču prodaju.

http://www.sturm.si/hr/index.php?sv_path=7,15

Selected response from:

Marina Pjevalica
Bosnia and Herzegovina
Local time: 13:16
Grading comment
Hvala
4 KudoZ points were awarded for this answer



Summary of answers provided
4marketinski kanal za impulzivnu kupovinu
Marina Pjevalica


  

Answers


23 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
marketinski kanal za impulzivnu kupovinu


Explanation:
Mislim da se ovdje radi o izrazu “impulse channel” tj. marketinskom kanalu za impulzivnu kupovinu ili impulzivne kupovine

Young Population and Economic Boom Driving the Impulse Channels
India is one of the world's fastest-growing economies, with half of its population below 35 years of age. This is a huge employable population base and the Indian economy is benefiting immensely from this. The IT and BPO boom has placed a lot of money in the hands of the young population, which is well informed and wants to go out and spend this money on good things. Convenience and availability are increasingly important purchase criteria, and impulse channels meet these demands. In addition, there is a trend of eating out and buying packaged food, which was not so much in evidence in the past. All this is driving the market for impulse channels and is expected to increase their importance. As the competition becomes more intense these channels will further gain importance for the marketers that are looking to have a good presence in India.
http://www.bharatbook.com/Market-Research-Reports/Impulse-Fo...

distribution or marketing channel
Path or 'pipeline' through which goods and services flow in one direction (from vendor to the consumer), and the payments generated by them flow in the opposite direction (from consumer to the vendor). A distribution channel can be as short as being direct from the vendor to the consumer or may include several inter-connected (usually independent but mutually dependent) intermediaries such as wholesalers, distributors, agents, retailers. Each intermediary receives the item at one pricing point and moves it to the next higher pricing point until it reaches the final buyer. Also called channel of distribution or marketing channel.

impulse buying
Spur of the moment, unplanned decision to buy, made just before a purchase. Research findings suggest that emotions and feelings play a decisive role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message. Such purchases ranges from small (chocolate, clothing, magazines) to substantially large (jewelry, vehicle, work of art) and usually (about 80 percent of the time) lead to problems such as financial difficulties, family disapproval, or feeling of guilt or disappointment. See also cognitive dissonance.

http://www.businessdictionary.com/definition/impulse-buying....

impulse goods
Retail items known for their unplanned purchases and, therefore, kept near the checkout counters, such as candy, chocolate, magazines, novelties, snacks.

KANALI DISTRIBUCIJE/MARKETINGA su grupe međusobno povezanih organizacija-posrednika, između prodavača i potrošača, uključenih u proces kojim proizvode ili usluge čine raspoloživim za korištenje ili potrošnju.

Ergonomski i elegantno oblikovani hladnjaci omogućuju optimalni raspored artikala (velik dio artikala moguče je vidjeti), što potrošačima štedi vrijeme i kupovinu čini ugodnom, a trgovcima donosi više impulzivnih kupovina i veču prodaju.

http://www.sturm.si/hr/index.php?sv_path=7,15




    Reference: http://www.bharatbook.com/Market-Research-Reports/Impulse-Fo...
Marina Pjevalica
Bosnia and Herzegovina
Local time: 13:16
Native speaker of: Native in CroatianCroatian, Native in BosnianBosnian
PRO pts in category: 4
Grading comment
Hvala
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