cause related marketing

Serbo-Croat translation: marketing vezan za društveni cilj

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:cause related marketing
Serbo-Croat translation:marketing vezan za društveni cilj
Entered by: Bogdan Petrovic

08:20 Feb 13, 2010
English to Serbo-Croat translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: cause related marketing
• XXXX Group headquarter shall, when engaging in cause related marketing, select causes reflecting the XXXX Group's key CSR priorities.
• XXXX Group subsidiaries shall identify and prioritise causes to be supported by cause related marketing. However, our subsidiaries are also encouraged to select and prioritise causes reflecting the XXXX Group's key CSR priorities.
Bogdan Petrovic
Serbia
Local time: 21:11
marketing vezan za društveni cilj
Explanation:
ili marketing povezan s društvenim ciljem

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Note added at 2 hrs (2010-02-13 10:36:01 GMT)
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Moguće je i da trenutno imate probleme s procenom i izveštavanjem o tome šta se dogodilo sa svim onim novcem koji ste poslednji put priložili za neki društveni cilj, ili prošle godine uložili u novu opremu ne biste li spasili našu planetu...
http://www.superknjizara.hr/index.php?page=knjiga&id_knjiga=...

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Note added at 2 hrs (2010-02-13 10:36:26 GMT)
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Marketing povezan s društvenim ciljem (donacije kroz % prodanih količina),...
http://www.fzplus.hr/download/Sadrzaji/1001304_drustveno_odg...

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Note added at 2 hrs (2010-02-13 10:38:40 GMT)
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Na primer, "marketing društvene prirode" (societal marketing), "marketing vezan za društveni cilj" (cause-related marketing) ili "pro-društveni marketing" (pro-social marketing), svi oni predstavljaju aspekte komercijalnog marketinga koji mogu da doprinesu na različite načine "opštem dobru", ali razlika između njih i "socijalnog marketinga" je u tome što u njihovom slučaju "opšte dobro" nije primarni cilj, već srodan cilj u okviru pružanja podrške komercijalnim ili finansijskim ciljevima kompanija - korišćenje prednosti rada "za opšte dobro" u cilju obezbeđivanja i održavanja privrženosti potrošača.
http://www.smartkolektiv.org/cms/item/communications/sr/Soci...
Selected response from:

Milan Djukić
Serbia
Local time: 21:11
Grading comment
hvala!
4 KudoZ points were awarded for this answer



Summary of answers provided
5 +1marketing vezan za društveni cilj
Milan Djukić
Summary of reference entries provided
cause-related marketing
Goran Tasic

  

Answers


2 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +1
marketing vezan za društveni cilj


Explanation:
ili marketing povezan s društvenim ciljem

--------------------------------------------------
Note added at 2 hrs (2010-02-13 10:36:01 GMT)
--------------------------------------------------

Moguće je i da trenutno imate probleme s procenom i izveštavanjem o tome šta se dogodilo sa svim onim novcem koji ste poslednji put priložili za neki društveni cilj, ili prošle godine uložili u novu opremu ne biste li spasili našu planetu...
http://www.superknjizara.hr/index.php?page=knjiga&id_knjiga=...

--------------------------------------------------
Note added at 2 hrs (2010-02-13 10:36:26 GMT)
--------------------------------------------------

Marketing povezan s društvenim ciljem (donacije kroz % prodanih količina),...
http://www.fzplus.hr/download/Sadrzaji/1001304_drustveno_odg...

--------------------------------------------------
Note added at 2 hrs (2010-02-13 10:38:40 GMT)
--------------------------------------------------

Na primer, "marketing društvene prirode" (societal marketing), "marketing vezan za društveni cilj" (cause-related marketing) ili "pro-društveni marketing" (pro-social marketing), svi oni predstavljaju aspekte komercijalnog marketinga koji mogu da doprinesu na različite načine "opštem dobru", ali razlika između njih i "socijalnog marketinga" je u tome što u njihovom slučaju "opšte dobro" nije primarni cilj, već srodan cilj u okviru pružanja podrške komercijalnim ili finansijskim ciljevima kompanija - korišćenje prednosti rada "za opšte dobro" u cilju obezbeđivanja i održavanja privrženosti potrošača.
http://www.smartkolektiv.org/cms/item/communications/sr/Soci...

Example sentence(s):
  • ...\
  • Jedna od strategija marketinških komunikacija za izgradnju korporativnog imidža može se nazvati marketing vezan za društveni cilj -- Cause Related Marketing

    Reference: http://www.smartkolektiv.org/cms/item/communications/sr/Soci...
    Reference: http://www.scribd.com/doc/6032038/RBI-Newsletter-9-Srpski
Milan Djukić
Serbia
Local time: 21:11
Specializes in field
Native speaker of: Serbian
PRO pts in category: 4
Grading comment
hvala!

Peer comments on this answer (and responses from the answerer)
agree  Haris Kadric
9 hrs
  -> Hvala!
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Reference comments


1 hr
Reference: cause-related marketing

Reference information:
cause-related marketing [kØ:z ri'leitid 'må:kitiN ] n. donekle kontroverzna praksa profitno orijentisanih firmi da daju određene iznose neprofitnim organizacijama za svaku kupovinu robe i usluga tokom specijalne promocije

rečnik marketinga

Goran Tasic
Serbia
Works in field
Native speaker of: Native in SerbianSerbian
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