blue ocean strategy

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00:54 Jun 22, 2020
English to Slovak translations [PRO]
Bus/Financial - Business/Commerce (general)
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research, Journalism
English term or phrase: blue ocean strategy
Definition from TapRun.com:
A theory and book developed by W. Chan Kim and Renée Mauborgne. The authors suggest that moving into markets without competition (blue oceans) can be far more advantageous than entering proven, but competitive, markets (red oceans)

Example sentence(s):
  • Backroads’ Blue Ocean Strategy appealed to a much different audience than vacationers looking to relax, and has played a major role in expanding the industry to include travelers who want to feel fulfilled and accomplished at the conclusion of a trip. ClearPoint Strategy
  • Successful implementers of Blue Ocean strategy have used practical tools to systematically “translate blue ocean thinking into commercially compelling new offerings.” Sporadic, one-off “Blue Ocean strategy” is one thing: systematically adopting Blue Ocean thinking is another. Forbes
  • By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value. Path three of blue ocean strategy’s six paths framework pushes companies to look across the chain of buyers in their industry. By shifting focus to a previously overlooked set of buyers, companies can unlock new value and create uncontested market space. BlueOceanSystems
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Summary of translations provided
4Stratégia modrého oceánu
Beata Fabova


  

Translations offered


3 days 16 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Stratégia modrého oceánu


Definition from Management Mania:
Blue Ocean Strategy, v preklade stratégie modrého oceánu. Jedná sa o metódu tvorby obchodnej stratégie podniku, ktorú popísali v rovnomennej knihe W. Chan Kim a Renée Mauborgne.

Example sentence(s):
  • Stratégia modrého oceánu je v podstate vytváranie zvrchovaných a nedotknuteľných trhových priestorov v období globalizácie, nachádzanie nových trhových príležitostí na území, ktoré sa neustále vytvára, a to v časoch, keď ponuka mnohonásobne prevyšuje dopyt, keď stratégie podnikov vychádzajú takmer doslovne z vojenských stratégií, kde „krvavý“ boj prebieha na území, ktoré už väčšina vo svete podnikania pokladá za obmedzené, nemenné a ohraničené, a strategické myslenie sa obmedzuje na stratégie červeného „krvavého“ oceánu, ktoré sú založené na konkurenčnom správaní. - encyklopediapoznania.sk  
  • Problematika tvorby stratégií modrých oceánov je známa už desaťročie, ale pomenovať ako ju koncipovať a využívať nie je vôbec jednoduché. - MARKETING SCIENCE & INSPIRATIONS  
  • Stratégia modrého oceánu – cesta k zvyšovaniu zisku - Zisk manažment  
Beata Fabova
Slovakia
Local time: 13:44
Native speaker of: Native in SlovakSlovak
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