target shopper

Spanish translation: comprador objetivo/mercado objetivo

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:target shopper
Spanish translation:comprador objetivo/mercado objetivo
Entered by: O María Elena Guerrero

21:12 Jan 26, 2017
English to Spanish translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: target shopper
The shelf price that we recommend to the trade that reflects the value perceived by the target shopper.
O María Elena Guerrero
Spain
Local time: 20:48
comprador objetivo/mercado objetivo
Explanation:
Hola Mary,
Es más común el término “target market” que se traduce, entre otras muchas maneras, como mercado objetivo, en esta línea creo que sería adecuado utilizar “comprador objetivo”.
Saludos,
Marta
Selected response from:

Marta Casals
Czech Republic
Grading comment
Muchas gracias, Marta
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +5comprador objetivo/mercado objetivo
Marta Casals
4 +1Cliente potencial
EvaRdgz
3 +1comprador potencial
Beatriz Ramírez de Haro
2 +1comprador potencial
JohnMcDove


  

Answers


8 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +5
comprador objetivo/mercado objetivo


Explanation:
Hola Mary,
Es más común el término “target market” que se traduce, entre otras muchas maneras, como mercado objetivo, en esta línea creo que sería adecuado utilizar “comprador objetivo”.
Saludos,
Marta


Marta Casals
Czech Republic
Works in field
Native speaker of: Native in SpanishSpanish, Native in CatalanCatalan
PRO pts in category: 12
Grading comment
Muchas gracias, Marta

Peer comments on this answer (and responses from the answerer)
agree  Eugenia Puntillo
13 mins
  -> Gracias Eugenia :)

agree  Beatriz Ramírez de Haro
50 mins

agree  Robert Carter
3 hrs

agree  Yaotl Altan: Oh, sí.
4 hrs

agree  James A. Walsh
11 hrs
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56 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +1
comprador potencial


Explanation:
Sería otra posibilidad.

El comprador potencial al que se orienta o se dirige la promoción, la propaganda o la oferta...

Saludos cordiales.

JohnMcDove
United States
Local time: 12:48
Works in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 192

Peer comments on this answer (and responses from the answerer)
agree  Beatriz Ramírez de Haro: Coincidimos. Saludos John
2 mins
  -> Muchas gracias, Beatriz. :-) Saludos.
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58 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
comprador potencial


Explanation:
He dado mi voto a "objetivo", que es el término oficial.

Propongo además esta opción alternativa, más fácil de entender, que se suele utilizar cuando el contexto no es muy técnico.


Beatriz Ramírez de Haro
Spain
Local time: 20:48
Specializes in field
Native speaker of: Native in SpanishSpanish
PRO pts in category: 575

Peer comments on this answer (and responses from the answerer)
agree  JohnMcDove: "EsaSto"... ;-) (Great minds! ;-))
3 hrs
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3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
Cliente potencial


Explanation:
Comprador, could be the analog for buyer. The word Cliente , in this case, personalizes the adjective, rather than making it sound like an object or worse, a machine. I must add that the word alliteration is way better than the latter.

Example sentence(s):
  • El cliente potencial es uno de los aspectos fundamentales que se tiene en cuenta siempre en toda entidad económica, pues en ellos radica su oportunidad de crecimiento y desarrollo.
  • Se denomina “cliente potencial” a aquella persona física o jurídica que aún no ha adquirido productos o servicios de una empresa pero bien podría estar dentro de su mercado.

    Reference: http://isbelg.over-blog.com/article-definicion-de-cliente-po...
    Reference: http://www.headways.com.mx/glosario-mercadotecnia/palabra/cl...
EvaRdgz
Mexico
Local time: 13:48
Specializes in field
Native speaker of: Spanish

Peer comments on this answer (and responses from the answerer)
agree  JohnMcDove: Tambien... :-)
1 hr
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