GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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14:25 Apr 11, 2017 |
English to Spanish translations [PRO] Marketing - Marketing / Market Research / from launch and leave to | |||||||
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| Selected response from: Beatriz Ramírez de Haro Spain Local time: 18:39 | ||||||
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desde el lanzamiento y abandono Explanation: Entiendo que "abandono" en este caso es cuando se deja que los clientes sean más independientes y gestionen sus sistemas por su cuenta. |
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de lanzar (el producto) y dejar (al cliente) o lanzar y salir Explanation: de lanzar (el producto) y salir or dejar (al cliente) a comunicaciones basadas en la etapa de la vida del cliente Change from selling the product and disappearing to a continuous dialog according to teh consumer's lifecycle |
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de lanzar el/un producto y desentendernos a Explanation: En este caso haría una traducción un poco elaborada, por ejemplo: "Necesitamos hacer un cambio de planteamiento estratégico/cambiar nuestro planteamiento estratégico y pasar de lanzar el/un producto y desentendernos a establecer comunicaciones basadas en el ciclo vital del consumidor/cliente" |
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de lanzar un/el producto sin apoyo publicitario a Explanation: Me gustó cómo lo expresaron acá: “For those new models that GM did bring to market, it practiced a strategy of 'launch and leave', in which it introduced new products to the market at huge upfront costs and then left them without the support of adequate advertising.” (Pag. 192) https://books.google.co.nz/books?id=JoawVQHKQ34C&pg=PA192&dq=%22launch+and+leave%22+marketing&hl=es-419&sa=X&ved=0ahUKEwiZxdSM8Z7TAhUMf7wKHa |
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