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cold canvassing

Spanish translation: prospección en frío

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00:55 Mar 19, 2021
English to Spanish translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Business/Commerce (general), Finance (general)
English term or phrase: cold canvassing
Definition from MBA Skool:
a sales tactic that is widely used across the industry. It is deployed to identify customers who may be interested in purchasing some particular goods and services. The target consumers are located without any hard-core segmentation as it is at the end of the complete process that one gets to know whether the target audience is interested in a product or a service or not. Cold canvassing can be done by paying a cold visit or an introductory telephonic call. It is commonly used by financial service providers and telecom companies.

Example sentence(s):
  • Because of the frequency of rejections in cold canvassing, the sales guys involved in it need to have the right attitude so that they do not get motivated. Marketing91
  • Cold canvassing is also a prospecting tactic but entails approaching your prospects door-to-door at their office or place of residence. Canvassing campaigns can also have a goal of collecting information about prospects rather than direct selling Close
  • If you locate your prospects in high concentration in a territory, then cold canvassing will work well. If your prospects are spread out, then walking/driving will become time-consuming, and the tactic won’t be as effective. Sales Pro Central
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


This question is closed

Spanish translation:prospección en frío
Definition:
La prospección de clientes en frío no es más que la búsqueda inicial de clientes potenciales través de distintos medios. Es decir, tratar de convencer a las personas para que adquieran un producto o servicio.
Selected response from:

Marta Aguilar
Spain
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
4 +4prospección en frío
Marta Aguilar


  

Translations offered


7 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
prospección en frío


Definition from Sistema CRM Impulsa:
La prospección de clientes en frío no es más que la búsqueda inicial de clientes potenciales través de distintos medios. Es decir, tratar de convencer a las personas para que adquieran un producto o servicio.

Example sentence(s):
  • Aprendamos y tratemos de recordar que la prospección en frío no es cerrar una venta ya, la meta es venderse ellos mismos primero y conseguir datos reales, para dar seguimiento y, a futuro, conseguir una cita. - Distribuidor de 10  
Marta Aguilar
Spain
Local time: 11:43
Native speaker of: Spanish
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Alexandra Stirling
2 hrs
  -> Gracias
Yes  Beatriz Ramírez de Haro
2 hrs
  -> Muchas gracias
Yes  Eliana Scasserra
3 hrs
  -> Muchas gracias
Yes  Mónica Algazi
4 hrs
  -> Gracias
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