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to brand

Spanish translation: branding/hacer branding

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:to brand
Spanish translation:branding/hacer branding
Entered by: Brenda Joseph

18:56 Oct 10, 2017
English to Spanish translations [PRO]
Bus/Financial - Tourism & Travel
English term or phrase: to brand
key terms of our Branding & Management Agreement
The agreement would detail the specific terms and conditions for the deployment of Operator’s Intellectual Property to brand the Proposed Hotel along with how the Proposed Hotel would be operated and managed on Owner’s behalf.

Significa que la empresa hotelera XX quiere colocar/utilizar su marca en el hotel propuesto y gestionarlo en nombre del propietario?
Brenda Joseph
Local time: 14:32
branding/hacer branding
Explanation:
En el marketing (y lenguaje de negocios en general, incluyendo contratos) el término "branding" no se traduce, se utiliza tal cual para el verbo (no así para el sustantivo).

Ese párrafo indica que hay un Operador de hotel (a eso te refieres con empresa hotelera, imagino?) quien quiere gestionar un bien raíz pero colocar su propia marca en tal hotel (sea o no la misma marca que quiera utilizar al dueño, eso no se especifica ni viene al caso aquí). Los detalles de cómo este Operador puede implementar la marca es lo que se detallará en el acuerdo de branding.

Selected response from:

Alex Ossa
Chile
Local time: 13:32
Grading comment
Gracias Alex
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2branding/hacer branding
Alex Ossa


  

Answers


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
branding/to brand
branding/hacer branding


Explanation:
En el marketing (y lenguaje de negocios en general, incluyendo contratos) el término "branding" no se traduce, se utiliza tal cual para el verbo (no así para el sustantivo).

Ese párrafo indica que hay un Operador de hotel (a eso te refieres con empresa hotelera, imagino?) quien quiere gestionar un bien raíz pero colocar su propia marca en tal hotel (sea o no la misma marca que quiera utilizar al dueño, eso no se especifica ni viene al caso aquí). Los detalles de cómo este Operador puede implementar la marca es lo que se detallará en el acuerdo de branding.



Alex Ossa
Chile
Local time: 13:32
Native speaker of: Native in EnglishEnglish, Native in SpanishSpanish
PRO pts in category: 4
Grading comment
Gracias Alex

Peer comments on this answer (and responses from the answerer)
agree  VICTOR PRIETO
5 mins
agree  Beatriz Ramírez de Haro
11 hrs
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