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house ads

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07:57 Feb 23, 2009
English to Swedish translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: house ads
Definition from AdGlossary:
A type of banner advertisement that a web site publisher runs in an ad space when no paying advertisement is available to fill the space. Typically filled with an advertisement promoting one of the web sites services, products or features.

Example sentence(s):
  • For one, the company will be serving almost no house ads, according to its president, Rick Boyce. Instead, it will roll out larger ad sizes -- similar to publishers including CNET, who are offering products that include only one, large-size advertising position per page. Adapt SEM
  • Some of these targeted banners were house ads, promotions for the newspaper. House ads were coded as banners. Teasers to "inside" content sometimes looked like banner ads. They were not coded. The CCJA online
  • The numbers they must face are not pretty. Clickthrough rates on banner ads are clearly less than stellar (generally found to be less than 0.5 percent on average), and a recent study by AdRelevance, a division of Media Metrix, found that nearly 20 percent of online advertising consists of self-promotional house ads. Internet World Magazine
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Summary of translations provided
3 +1Interna annonser
Lena Samuelsson


  

Translations offered


30 days   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
Interna annonser


Definition from Google:
Det var det första som slog mig och det finns träffar på Google också i olika sammanhang.

Example sentence(s):
  • "Placera inte fler än 3 externa och 3 interna annonser på varje sida. " - Mediabyrån  
Lena Samuelsson
Sweden
Local time: 08:45
Native speaker of: Swedish
PRO pts in category: 20

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Tess Whitty: eller internannonser, 450 träffar på Google t.ex.
194 days
  -> Tack Tess! Inget dumt förslag ;)
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