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thought-listing

08:30 Aug 25, 2009
English to Swedish translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: thought-listing
Förekommer i en text om utformning av trafiksäkerhetskampanjer:

"Accordingly, an effective message must be believable to the audience (credible), be honest and convey a behaviour that is possible to achieve (trustworthy), be heard repeatedly (consistent), easy to understand (clear), capable of generating change (persuasive), relevant to the person (relevant), and appealing (attractive). The message should therefore be based on general persuasion models and models of specific techniques such as framing. In testing a message, the thought-listing task is a valuable tool for determining which messages lead to greater changes in knowledge, beliefs, and/or behaviour."
Marja Netzell
Local time: 05:42


Summary of answers provided
2 +1idé-listning
Ulf Norlinger
3idélista
Lena Samuelsson


  

Answers


17 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +1
idé-listning


Explanation:
... eller tankelistning (se URLs)

The thought-listing technique -> Idé-listningstekniken

(Är osäker på om termen används i reklamsammanhang, kanske mer inom kognitiva vetenskaper; därför låg visshet)

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Note added at 28 minuter (2009-08-25 08:58:50 GMT)
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Ojj! En till spännande sajt med en massa höjdare som samlats för att gå igenom sina idéförteckningar. :-)

Där har du ännu term!
http://www.iqa.se/Default.asp?oewCmd=3&id=8839&fromarchive=t...


Example sentence(s):
  • I varje åldersgrupp genomförde vi en ”brain-storm”, som resulterade i en idé-lista om vilka områden man kunde tänkas jobba med.

    Reference: http://www.edu.lulea.se/pdfar/itisrapportormberget.pdf
    Reference: http://blogg.mindblow.se/?cat=4
Ulf Norlinger
Sweden
Local time: 05:42
Native speaker of: Native in SwedishSwedish
PRO pts in category: 4

Peer comments on this answer (and responses from the answerer)
agree  Maria Bertilsson: idéförteckning låter bäst!
12 mins
  -> Tack Maria!
neutral  Lena Samuelsson: Fast jag skulle säga idélista, "listning" och bindestreck låter inte så bra
2 hrs
  -> Tack Lena! Det står i exempelmeningen (men det blir ju ändå Marja som väljer till slut :)
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2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
idélista


Explanation:
Det är väl det vanligaste, antar jag. Det finns en del träffar att titta på

Example sentence(s):
  • Vad kan man göra? – en idélista - Övergripande åtgärder: » Rådgivning, konsultinsatser etc

    Reference: http://www.mobilitymanagement.se/Praktik/?tabIndex=2
Lena Samuelsson
Sweden
Local time: 05:42
Specializes in field
Native speaker of: Swedish
PRO pts in category: 20
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