blue ocean strategy

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00:54 Jun 22, 2020

English to Turkish translations [PRO]
Bus/Financial - Business/Commerce (general)
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research, Journalism

English term or phrase: blue ocean strategy

Definition from TapRun.com:
A theory and book developed by W. Chan Kim and Renée Mauborgne. The authors suggest that moving into markets without competition (blue oceans) can be far more advantageous than entering proven, but competitive, markets (red oceans)

Example sentence(s):

Backroads’ Blue Ocean Strategy appealed to a much different audience than vacationers looking to relax, and has played a major role in expanding the industry to include travelers who want to feel fulfilled and accomplished at the conclusion of a trip. ClearPoint Strategy
Successful implementers of Blue Ocean strategy have used practical tools to systematically “translate blue ocean thinking into commercially compelling new offerings.” Sporadic, one-off “Blue Ocean strategy” is one thing: systematically adopting Blue Ocean thinking is another. Forbes
By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value. Path three of blue ocean strategy’s six paths framework pushes companies to look across the chain of buyers in their industry. By shifting focus to a previously overlooked set of buyers, companies can unlock new value and create uncontested market space. BlueOceanSystems

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Summary of translations provided

5 +1

mavi okyanus stratejisi

Türker Türkbayrak

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peer agreement (net): +1

mavi okyanus stratejisi

Definition from Kobitek:
Mavi Okyanuslar açılmamış pazar alanlarıdır. Mavi okyanus stratejisi ise rekabetin olduğu mevcut pazarlar (kızıl okyanuslar) yerine bu pazarlara girerek rekabeti anlamsız kılmak ve değer-maliyet değiş tokuşunu yıkmaktır.

Example sentence(s):

Mavi okyanus stratejisinin köşe taşı Değer Yenileme, Mavi okyanusu yaratma açısından kazananları kaybedenlerden tutarlı şekilde ayıran etken, stratejiye yönelik yaklaşımlarıydı. - Kobitek
Mavi Okyanus Stratejisi ile mevcut rekabette kazanmaya odaklanılmaz. Amaç rekabeti anlamsız kılmak, kendi pazarını yaratmaktır. Aynı pazarda rekabeti kazanmaya odaklanmak, kızıl okyanus stratejisidir. - Markafikirleri.com

Türker Türkbayrak
Türkiye
Local time: 16:52
Native speaker of: Turkish
PRO pts in category: 16

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