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house ads

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00:54 Jun 26, 2010
English to Ukrainian translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: house ads
Definition from AdGlossary:
A type of banner advertisement that a web site publisher runs in an ad space when no paying advertisement is available to fill the space. Typically filled with an advertisement promoting one of the web sites services, products or features.

Example sentence(s):
  • For one, the company will be serving almost no house ads, according to its president, Rick Boyce. Instead, it will roll out larger ad sizes -- similar to publishers including CNET, who are offering products that include only one, large-size advertising position per page. Adapt SEM
  • Some of these targeted banners were house ads, promotions for the newspaper. House ads were coded as banners. Teasers to "inside" content sometimes looked like banner ads. They were not coded. The CCJA online
  • The numbers they must face are not pretty. Clickthrough rates on banner ads are clearly less than stellar (generally found to be less than 0.5 percent on average), and a recent study by AdRelevance, a division of Media Metrix, found that nearly 20 percent of online advertising consists of self-promotional house ads. Internet World Magazine
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Summary of translations provided
3власна реклама
AndriyRubashnyy


  

Translations offered


7 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
власна реклама


Definition from refs.co.ua:
Власна реклама - це оголошення, яке готується організацією для використання в власному виданні або виданні, що вона якось може контролювати.

Example sentence(s):
  • Одна з причин відсутності вітчизняних розробників, на чиї продукти можна було б спиратися при поширенні ПЗ, криється в тому, що їх у нас майже не підтримують виробники комп’ютерів. Якщо це й робиться, то тільки як власна реклама, але ніяк не на допомогу легальному ПЗ. Низький рівень прибутків населення України чітко поділяє ринок на випадкових покупців-аматорів, які купують купу піратських версій різних програм тільки заради інтересу (вартість тих самих ліцензійних ПЗ може становити в сумі декілька десятків тисяч доларів), і на тих, кому використання програм дає реальну допомогу в бізнесі, і вони готові платити за «чистий» софт. - http://www.refbase.com.ua  
  • Власна реклама завжди була тріумфом карт для багатьох підприємств. Маркетинг ваш бізнес за допомогою належного каналу. - uk.earticlesonline.com  
AndriyRubashnyy
Local time: 07:45
Native speaker of: Native in UkrainianUkrainian, Native in RussianRussian
PRO pts in category: 4
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