run of press (ROP)

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00:59 Dec 25, 2020
English to Ukrainian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Journalism
English term or phrase: run of press (ROP)
Definition from Business Dictionary:
Placement of an advertisement in a newspaper or magazine left to the discretion of the publisher. Its placement in a particular location or a specific page usually requires payment of a premium. In broadcast media, it is called run of schedule.

Example sentence(s):
  • The main benefit of ROP ads is they can cost quite a bit less than other print ads. mediaspace solutions
  • But Gill Randall, joint CEO of Spark Media Group, explains that on a national level a massive shift has been seen from Run of Press (ROP) to inserts due to the volume game. themediaonline
  • Magazines usually sell three primary types of advertising: run of press (ROP), mail order, and insert. Most magazine advertising pages and revenues are derived from ROP ads, which are printed within the magazine. Industry Surveys Publishing & Adv.
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Summary of translations provided
4Наданий на розсуд редакції; на розсуд видавця
Vladyslav Golovaty


  

Translations offered


5 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Наданий на розсуд редакції; на розсуд видавця


Definition from wooordhunt.ru:
run-of-paper, run of press advertisement - це оголошення, яке може бути розміщене на будь-якій сторінці (на розсуд редактора)
[вибачте за російське посилання]

Example sentence(s):
  • Будь-яке оголошення, при потребі, може бути відредаговане та класифіковане на розсуд редакції - vitryna.com.ua  
Vladyslav Golovaty
Ukraine
Local time: 15:53
Native speaker of: Native in EnglishEnglish, Native in RussianRussian
PRO pts in category: 12
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