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clickbait

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17:54 Dec 6, 2019
English to Ukrainian translations [PRO]
Social Sciences - Journalism
Additional field(s): Internet, e-Commerce, Marketing / Market Research
English term or phrase: clickbait
Definition from Oxford Dictionary:
Online content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.

Example sentence(s):
  • All Blacks coach Steve Hansen dismissed England counterpart Eddie Jones' spying claims as a "clickbait distraction" ahead of Saturday's Rugby World Cup semi-final. France24
  • This week, in a long-expected coupling of clickbait giants, the two largest chumbox providers decided to merge. Taboola and Outbrain, both based in New York, have agreed to unite under the Taboola name, with Outbrain investors receiving shares equating to 30 percent of the combined company, plus $250 million in cash. Together, the companies said they bring in more than $2 billion annually in gross revenue. The New York Times
  • I have to look at the “15 Countries Americans Are Not Welcome In,” even though I have never been out of this country. You never know. It’s called clickbait, and it is all about getting you on a site so it can throw advertising at you. “Top 7 Stocks To Buy” should make me a millionaire — if I looked at it. Belleville News-Democrat
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Summary of translations provided
5клікбейт
Viktoriia Horiachko
5Клікбейт
Vladyslav Golovaty
3клацоловка
Olia-K


  

Translations offered


1 hr   confidence: Answerer confidence 5/5
клікбейт


Definition from Wikipedia:
"Клікбейт (англ. clickbait від click «клацання» + bait «наживка») — зневажливий термін, що описує веб-контент, метою якого є отримання доходу від онлайн-реклами, особливо на шкоду якості або точності інформації. Використовує сенсаційні заголовки чи привабливі картинки для збільшення числа кліків і заохочення поширення матеріалу через Інтернет, зокрема соціальні мережі."

Example sentence(s):
  • Останнім часом з’явилась тенденція використовувати клікбейт для просування непопулярних YouTube-каналів чи новинних сайтів. - Web Lighthouse  
Viktoriia Horiachko
Local time: 01:46
Native speaker of: Ukrainian
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1 hr   confidence: Answerer confidence 5/5
Клікбейт


Definition from wiki:
приманка

Example sentence(s):
  • Клікбейт (англ. clickbait від click «клацання» + bait «наживка») — зневажливий термін, що описує веб-контент, метою якого є отримання доходу - wikipedia  
  • Провокуючий матеріал, що привертає увагу - lingvo  
Vladyslav Golovaty
Ukraine
Local time: 01:46
Native speaker of: Native in EnglishEnglish, Native in RussianRussian
PRO pts in category: 4
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5 days   confidence: Answerer confidence 3/5Answerer confidence 3/5
клацоловка


Definition from Web Lighthouse:
Назва “клікбейт” походить від англійського “Clickbait”, де click – клік (миші), bait – приманка.
Це приманка для користувача, що спонукає його перейти за посиланням.

Example sentence(s):
  • Внаслідок цього, як заявив він в інтерв’ю Financial Times, користувачі отримують неякісний контент і «нещадний клікбейт». - Хмарочос  

Explanation:
англ. click − клац (в цьому випадку - клац мишки) + bait − приманка, пастка (приманка для миші - мишоловка)
Olia-K
Ukraine
Local time: 01:46
Native speaker of: Ukrainian
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